Sr. PPC Specialist |Karachi| Onsite| PKR Salary|

Sr. PPC Specialist | Karachi | Onsite | PKR Salary

Client Company Introduction

Our client is a UK-based, B2B, product-focused organization specializing in highly specialized solutions.

Position Overview

We are looking for a Senior PPC Specialist to execute our paid advertising function across Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads.

This is a hands-on role for someone with complete command of platform mechanics, budget strategy, and performance optimization, capable of managing high-spend, multi-market campaigns while translating business goals into high-performing paid media strategies.

You will be responsible for campaign execution, budget management, optimization, and performance reporting, working directly with the Head of Marketing.

Key Responsibilities

Campaign Management

• Execute and optimize PPC campaigns across Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads.
• Conduct keyword research, audience targeting, search term analysis, and negative keyword optimization.

Budget & Performance

• Set and manage budgets across multiple platforms, ensuring efficient spend against pacing and ROI targets.
• Build and maintain performance dashboards and present actionable insights.

Creative & Testing

• Develop and test ad copy, creatives, and landing page experiences.
• Run structured A/B tests to continuously improve campaign performance.

Automation & AI

• Identify and implement automation and AI-driven opportunities to improve campaign efficiency and performance.
• Leverage platform automation features such as Performance Max, Advantage+, and Smart Bidding where appropriate.

What We're Looking For

Essential

• 4–5+ years of experience independently managing PPC campaigns.
• Demonstrated expertise in Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads.
• Experience designing and managing full-funnel paid media campaigns (Awareness, Consideration, Conversion, and Retention).
• Strong command of GA4, Google Tag Manager (GTM), Server-side Tracking, and Conversion API (CAPI).
• Ability to independently troubleshoot tracking and attribution issues.
• Experience with multi-touch attribution, incrementality testing, and media mix analysis.
• Proven ability to improve CTR, CPC, CPA, ROAS, and Customer Acquisition Cost (CAC) through data-driven optimization.
• Experience creating executive-level performance dashboards and reports.
• Strong copywriting skills for Search, Social, and Display advertising.
• Experience collaborating with creative teams and implementing creative testing frameworks.
• Working knowledge of Landing Page Conversion Rate Optimization (CRO).
• Advanced experience using:
  • Performance Max
  • Advantage+
  • Smart Bidding
  • AI-driven campaign optimizatio
  • Experience with automation scripts, rules-based automation, or third-party PPC management tools
  • Ability to evaluate and adopt new AI-powered advertising features.

What We Offer

• Competitive salary based on experience.
• Clear career progression within a growing marketing team.
• Access to professional development opportunities and industry-leading tools.
• Collaborative and growth-oriented work environment.

Job Details

• Experience: 3–5 Years
• Location: Karachi
• Work Mode: Onsite
• Working Days: Monday – Friday
• Office Timings: 10:00 AM – 6:00 PM
• Shift: Morning
• Salary: Market Competitive (PKR)

About HR Ways

HR Ways is an award-winning Technical Recruitment Firm helping software houses and IT product companies hire top technology talent both locally and internationally.

We work with 300+ employers worldwide, ranging from leading SaaS companies to fast-growing startups, with operations across the UAE, Canada, USA, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil, and many other regions.

WhatsApp Channel: https://shorturl.at/983az

Website: www.hrways.co