- Location
- Bangkok - IHQ, Thailand
- Type
- Full-time
- Seniority
- Senior
- Experience
- 5+ years
- Source
- Workday
Description
Job Description
Role Purpose
Lead the development, governance, and continuous enhancement of commercial dashboards and
performance reporting across AirAsia Rewards, MOVE, Aviation, and Ecosystem businesses. The role is responsible for translating complex data into actionable business insights, enabling leadership to make faster and more informed commercial decisions.
Key Responsibilities
Commercial Performance Reporting
● Own the commercial performance reporting framework across all business units.
● Develop executive dashboards covering:
- Revenue
- Active Members
- Acquisition
- Engagement
- Earn & Burn
- Redemption
- Tier Migration
- Partner Performance
- Campaign Effectiveness
● Ensure leadership receives timely and accurate weekly, monthly, and quarterly performance
updates.
Dashboard Development & Governance
● Define dashboard standards, KPI definitions, and reporting governance.
● Partner with Data Engineering and BI teams to ensure reliable data pipelines.
● Maintain a single source of truth for commercial reporting.
● Drive dashboard automation to reduce manual reporting effort.
Executive & Leadership Reporting
● Produce CEO, COO, CFO, and Leadership Team dashboards.
● Build board-ready performance scorecards.
● Simplify complex analytics into clear business narratives and recommendations.
● Identify key risks, opportunities, and performance drivers.
Business Performance Monitoring
Monitor and report key commercial metrics including:
Loyalty Performance
● Active Members
● Monthly Active Users
● Member Growth
● Earn & Burn Ratio
● Redemption Rate
● CPP
● Breakage
● Tier Distribution
● Tier Upgrade Rate
Commercial Partnerships
● Partner Revenue
● Points Issuance
● Partner Acquisition
● Partner Retention
● Campaign ROI
Ecosystem Performance
● Flight Bookings
● Hotels
● Ride
● Insurance
● Dining
● Cross-Sell Performance
Stakeholder Management
● Work closely with:
- Commercial Partnerships
- Marketing & CRM
- Loyalty Programmes
- Aviation Commercial
- MOVE Business Teams
- Finance
- Product & Technology
● Gather reporting requirements and prioritize dashboard enhancements.
Continuous Improvement
● Identify reporting gaps and recommend improvements.
● Introduce self-service analytics capabilities.
● Drive adoption of dashboards across the organization.
● Benchmark reporting best practices against leading loyalty and travel companies.
Required Experience
● 5–8 years of experience in Commercial Analytics, Business Performance Management,
Revenue Management, Loyalty, CRM, Customer Insights, Category Management, or Strategic
Planning.
● Proven track record translating business performance data into actionable commercial
recommendations.
● Experience supporting senior leadership teams with performance reporting, business reviews,
and strategic decision-making.
● Strong understanding of key commercial metrics including revenue, customer acquisition,
retention, loyalty, engagement, and profitability.
● Experience in aviation, travel, loyalty, retail, e-commerce, fintech, or digital platform businesses
is highly desirable.
● Ability to identify business opportunities, performance gaps, and growth drivers through data
analysis.
● Strong stakeholder management skills with experience working across Commercial, Marketing,
Finance, Product, and Operations teams.
● Experience preparing executive-level presentations and board-ready performance updates.
● Strong storytelling and communication skills, with the ability to simplify complex information into
clear business narratives.
● Comfortable working with BI and data teams to define reporting requirements and KPI
frameworks, without necessarily being responsible for building dashboards.
GET TO KNOW airasia rewards:
Airasia rewards is the loyalty and rewards platform within the AirAsia ecosystem, where members earn and redeem airasia points across travel and everyday lifestyle. We partner with leading brands to create offers, drive measurable growth, and build repeat engagement through rewards.
GET TO KNOW US:
Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You’ll know us as the ‘Now Everyone Can Fly’ airline (if you don’t, we’re definitely older than you).
Today, we’re more than just an airline. We’re Capital A - a world-class brand that wears many hats. Our mission is to connect people and transform lives in Asean.
Above all, we’re Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we’re excited to have you onboard.
Search Firm Representatives - We do not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any of our employees without a valid written search agreement in place will be deemed as our sole property. No fee will be paid when a candidate is hired by us as a result of an agency referral when there is no pre-existing agreement in place.