Marketing Programs Manager

Bridge is building a focused, high-impact marketing team, and the Marketing Programs Manager is the operational engine that keeps it running. Reporting to the VP Marketing and partnering closely with our Product Marketing and Demand Generation leads, this role owns the programs, systems, and execution that turn strategy into delivered results. You will be the connection between teams, vendors, and channels — making sure our events run flawlessly, our website performs, our content ships on time, and our marketing operations are measurable and reliable.
 

This is a builder’s role for someone who is equally comfortable owning the details of a complex event and standing up the systems and processes that let a small team scale. 

Key Responsibilities: 

Events

• Source, plan, manage, and execute the full calendar of marketing events — trade shows, conferences, webinars, field events, and customer gatherings — from concept through post-event follow-up.
• Own event logistics end to end: budgets, timelines, vendor and venue management, registration, staffing, collateral, and on-site execution.
• Partner with Demand Generation to capture, route, and report on event-sourced leads and pipeline.
• Measure event ROI and continuously refine the event mix based on performance.

Website Management

• Serve as the day-to-day owner of the company website — content updates, page builds, landing pages, and ongoing maintenance.
• Coordinate with the design/creative agency on UX, design, and landing page creative.
• Manage SEO hygiene, site performance, and analytics instrumentation.
• Ensure the site stays current, on-brand, and aligned with active campaigns and launches.

Content Production

• Direct the content production pipeline as a measurable program — prioritizing what gets produced against marketing goals, managing throughput and quality across contributors, and reporting on content performance and impact.
• Coordinate freelance content support and creative resources to deliver assets on time and on brand.
• Partner with Product Marketing on the production of customer stories, sales collateral, and launch content.
• Maintain a central content library and ensure version control and brand consistency.

Marketing Operations

• Own and administer the marketing technology stack (e.g., marketing automation, CMS, CRM integration points).
• Build and maintain campaign workflows, lead routing, lifecycle stages, and data hygiene.
• Support reporting and attribution in partnership with Demand Generation, ensuring clean and reliable data.
• Document and improve marketing processes so a small team can operate efficiently and scale.

Vendor Coordination

• Act as the primary point of contact and project manager for external partners — design/creative agency, freelancers, and event vendors.
• Manage scopes, timelines, deliverables, and budgets across vendors to keep work on track.
• Maintain vendor relationships and ensure work meets quality and brand standards.

Desired Skills, Education, and Experience:

• 5+ years in marketing programs, marketing operations, events, or a closely related role — ideally in a B2B or technology environment.
• Proven track record managing events end to end, including logistics and budgets.
• Hands-on experience with website/CMS management and marketing automation/CRM tools.
• Strong project management skills with the ability to juggle multiple workstreams and deadlines simultaneously.
• Experience coordinating external agencies, freelancers, and vendors.
• Analytical mindset with comfort using data to measure and improve program performance.
• Excellent organization, communication, and cross-functional collaboration skills.
• A self-starter who thrives in a lean, fast-moving team and is comfortable building process from scratch.
• Experience at an early-stage or scaling company where you helped stand up marketing systems.
• Familiarity with SEO, web analytics (e.g., GA4), and A/B testing.
• Basic HTML/CSS or no-code page-builder experience.
• Experience supporting ABM and demand generation programs.

This is primarily a remote/work-from-home role with some occasional travel with a salary range of $95,000-$110,000. 

What BRIDGE offers you:

• An opportunity to work with and directly impact our organization’s growth and revenue
• An opportunity to work with the latest technology
• Professional growth and development
• Competitive salary and compensation structure and benefits
• An enjoyable and evolving culture in a forward-thinking company

Bridge is the people-based marketing platform that helps you rise above advertising complexity. We can connect you to your true buying audience. Because we already know your next customer.

While other companies merely sell data, we sell knowledge. We’ve created custom profiles for every one of the more than 250 million verified people in our platform and share insights nobody else has.

Bridge makes it easy to find your ideal customers and reach them anywhere. Facebook, email, desktop, mobile, connected TV -- wherever your buyer is, we are too. We work with you every step of the way to optimize the performance of your campaign so you can make every ad dollar count.

Since our founding in 2010, Fortune 500 companies, leading agencies, and fast-growing entrepreneurial businesses have trusted Bridge to build real-world custom audiences and hyper-engaged campaigns across all platforms.

Benefits at Bridge

We invest in our team members with a comprehensive benefits package designed to support your health, finances, and life outside of work.

Health & Wellness — Medical, dental, and vision coverage for you and your dependents, with multiple plan options to fit your needs. Telehealth access included.

Financial Protection — Life insurance, long-term disability, flexible spending and health savings account options, and supplemental insurance coverage.

Savings & Retirement — 401(k) with company match to help you build long-term financial security.

Time Off — Flexible PTO, sick time from day one, paid holidays, and paid short-term disability and parental leave options.

Support & Extras — Employee Assistance Program (EAP) with free counseling and work-life resources, legal services, pet insurance and discount plans, and access to an employee discount center.

Benefits described above are subject to change. Official plan documents govern all coverage details and eligibility requirements.

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, gender, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by state, federal, or local law.

The duties listed above may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at anytime at the sole discretion of the Employer. This job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education and other factors.

Applicants have rights under Federal Employment Laws. BRIDGE participates in E-Verify, is covered under the FMLA and the EPPA, and complies with EEOC standards.