Hiring.Camp

Senior Global Employer Branding Manager

Keurig Dr Pepper

·

2 days ago

Location
Burlington, MA,US, US
Type
Full-time
Department
Marketing
Seniority
Senior
Experience
10+ years
Education
Bachelor
Source
Eightfold

Description

Employer Branding Strategy & Governance Establish and maintain a global employer brand framework, playbook, and toolkits that enable consistent execution while allowing for local market customization. Serve as the global employer brand steward, ensuring consistency and quality across employer branding assets, campaigns, and initiatives. Build strong partnerships across regions and functions to drive employer brand adoption and engagement. Provide training, tools, and best practices to regional teams to enable effective local activation. Build and foster a global employer branding community across markets. Manage relationships with external agencies, vendors, and research partners as needed. Ensure effectiveness, quality, and return on investment of employer branding activities. Establish and track employer branding metrics, including talent attraction indicators, brand awareness, engagement, and quality-of-hire measures. Own the global employer brand content strategy, including messaging frameworks, narratives, and visual identity guidelines. Partner with Corporate Communications and Marketing to ensure alignment between employer brand and corporate brand strategies. Enable authentic employee storytelling and advocacy initiatives that showcase employee experience. Bachelor's degree in Business Administration, Organizational Psychology, Organizational Behavior, Marketing, Communications, or a related field. 10+ years of experience in employer branding, talent marketing, people function, brand strategy, communications, or related disciplines. Proven experience developing and executing employer branding strategies within global, complex, matrixed organizations. Demonstrated ability to build and govern an Employee Value Proposition (EVP) while balancing global consistency with local market relevance. Strong expertise in employer brand campaigns, storytelling, content strategy, and multi-channel activation. Experience partnering effectively with senior leaders across Talent Acquisition, People function, Marketing, and Communications. Ability to influence and drive outcomes through strong stakeholder management skills. Data-driven mindset with experience using insights, analytics, and market research to measure impact and optimize strategies. Strong communication, collaboration, and project management skills with the ability to operate effectively in a global environment.

Skills

Project Management

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