Growth, Digital Distribution Analyst - Simplii Financial

What you'll be doing 

Simplii Financial is a modern, customer-first organization where growth is intentional. The Growth team works at the intersection of data, client behaviour, and product performance to identify and act on the signals that move the business forward. As a Digital Growth Analyst, you'll contribute to the design and execution of data-driven digital campaigns and client journeys that support acquisition, engagement, and conversion across Simplii's digital channels. You'll use marketing technology platforms to build and optimize experiences, analyze performance, and uncover insights that help the team make informed decisions. You'll be part of the Growth team, supported in your craft development and career growth by the Director, Growth, while working day to day with your squad to deliver shared outcomes. 

At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 1-3 days per week on-site, while other days will be remote. 

How you'll succeed 

• Campaign execution and optimization - Contribute to the design and execution of digital sales and growth campaigns, helping deliver seamless end-to-end client experiences across channels. Use marketing technology platforms such as Adobe Experience Platform, Braze, and Tableau to build, deploy, and optimize campaigns and client journeys. 

• Data-driven insights - Support the development of key performance indicator frameworks and dashboards that measure campaign effectiveness. Analyze performance data, synthesize findings into clear recommendations, and translate results into actionable next steps for the team. 

• Experimentation and growth - Contribute to test-and-learn approaches that improve personalization, targeting, and conversion. Help design and execute experiments and connect results to growth hypotheses and scalable recommendations. 

• Cross-functional collaboration - Work closely with Product, Analytics, Optimization, Technology, and Contact Centre partners to ensure campaigns align with product goals, client needs, and business priorities. Build strong working relationships and communicate clearly across teams. 

• Operational excellence - Support process improvement initiatives that enhance the efficiency and scalability of campaign execution. Stay current on emerging tools and technologies and share practical ideas that strengthen team performance. 

Who you are 

• You're experienced. You bring 3-5 years of experience in digital marketing, growth marketing, campaign execution, or a related field, along with hands-on experience using marketing technology platforms in a cross-functional environment. 

• You're client-focused. You understand that the campaigns and journeys you help build support people making important financial decisions. You bring that perspective to your work and raise concerns when an approach improves a metric at the expense of the client experience. 

• You're analytically curious. You enjoy interpreting data, identifying patterns in campaign performance, and turning insights into clear, actionable recommendations. 

• You're a strong executor. You take pride in delivering high-quality work and are organized, detail-oriented, and dependable in a fast-moving environment. 

• You're digitally savvy. You seek out new tools and techniques, adapt quickly to evolving platform capabilities, and bring enthusiasm for the marketing technology space. Experience with Adobe Experience Platform, Braze, Tableau, or Funnel is an asset, and familiarity with agile ways of working will help you succeed. 

• Values matter to you. You bring your real self to work, and you live our values - trust, teamwork, and accountability. 

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