- Location
- Burlington, MA,US, US
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Experience
- 5+ years
- Education
- PhD
- Visa
- Not sponsored
- Source
- Eightfold
Description
Manager, Growth, you will own execution and performance optimization of Keurig's branded campaigns, a critical and high-impact driver of overall revenue and efficiency. Performance Ownership & Execution Own execution and optimization of Keurig brand demand across paid media, ensuring strong efficiency, coverage and continued growth across a critical revenue-driving area Translate strategy into clear execution plans across Search, Shopping/PMAX, and Paid Social, and drive actions that improve revenue, efficiency, and subscription growth (KSK/AD) Lead high-impact initiatives (e.g., restructures, funnel optimization, subscription growth) with measurable outcomes Build and operationalize processes across creative planning, testing and reporting, and own the team's operating rhythm (testing cadence, creative refresh cycles, performance reviews) Ensure consistent, high-quality execution across category-led areas of the business Partner with Creative, Performance Measurement, and Merchandising teams to apply insights and improve ads, measurement, and activations Translate paid media performance into clear narratives and recommendations that drive cross-functional decisions 5-8+ years of experience in performance marketing, preferably in eCommerce or DTC Strong hands-on experience across Google Ads (Search, Shopping, PMAX, Paid Display) and Paid Social (Meta) Proven ability to translate data into clear, actionable recommendations that drive outcomes Experience optimizing toward performance metrics such as ROAS, CPA, revenue or subscription growth Experience building or improving processes (testing frameworks, reporting, campaign operations) Strong analytical toolkit (GA4, Excel, BI tools such as Power BI); familiarity with A/B testing and incrementality Comfortable influencing cross-functional teams and driving alignment without direct authority High ownership mindset with a proactive, problem-solving approach Curious and open-minded, with a willingness to challenge assumptions and adapt thinking based on new data
