Digital Marketing Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a fast-growing DTC brand focused on delivering premium products with a strong emphasis on customer experience. With an expanding eCommerce presence and frequent product launches, they are building a high-performance marketing engine to drive retention, engagement, and revenue across digital channels.

Location

Fully Remote (Work from Home) | 9 AM – 5 PM EST

Role Overview

The Digital Marketing Specialist will own lifecycle marketing execution across email and SMS while coordinating campaigns across teams. This role combines hands-on execution with strategic thinking around customer journeys, retention, and product launches, ensuring all marketing efforts are aligned and delivered on time.

Key Responsibilities

Lifecycle Marketing (Email & SMS)

• Execute and optimize email campaigns using Klaviyo and SMS campaigns using Attentive

• Build and manage campaign calendars, flows, and segmentation strategies

• Run A/B tests on subject lines, messaging, and timing to improve performance

Marketing Calendar & Campaign Coordination

• Own and maintain the marketing calendar aligned with product launches and campaigns

• Coordinate with product development, PR, and creative teams

• Ensure campaigns are executed on time and aligned across all channels

Product Launch Execution

• Support product drops by aligning messaging, assets, and campaign execution

SEO & Digital Presence

• Support SEO execution and optimization across website and digital platforms

• Ensure platforms such as Google and LinkedIn are properly set up and maintained

Reporting & Performance Tracking

• Monitor campaign performance and provide actionable insights

• Track KPIs across lifecycle channels and identify optimization opportunities

Cross-Functional Coordination

• Act as the day-to-day coordinator for marketing and eCommerce execution

• Align with the social media team for omni-channel consistency

• Communicate proactively with leadership on performance and priorities

Secondary Responsibilities

Meta Paid Ads Maintenance & Execution

• Maintain paid campaigns through Meta Business Manager following established processes

• Monitor performance and ensure smooth execution with minimal build-out required

Qualifications

Experience

• 3+ years of experience in eCommerce or DTC marketing

• Experience managing lifecycle marketing campaigns and execution

Skills

• Strong experience with Klaviyo and/or Attentive

• Experience managing marketing calendars and coordinating campaigns

• Familiarity with SEO fundamentals and digital analytics

• Strong organizational skills with the ability to manage multiple campaigns simultaneously

• Experience collaborating with creative and product teams

• Strong written and verbal communication skills in English

• Proactive and detail-oriented with strong ownership of execution

What Success Looks Like

• Consistent execution of high-performing email and SMS campaigns

• Well-managed marketing calendar with no missed launches or delays

• Strong alignment across product, creative, and marketing teams

• Improved retention, engagement, and repeat purchase behavior

• Clear and consistent performance reporting that drives decision-making

Opportunity

This is a high-impact opportunity to own lifecycle marketing within a fast-growing DTC brand. You will play a central role in campaign execution, collaborate across teams, and directly contribute to growth through improved retention and customer engagement.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets