Consumer Deposits Digital Sr. Marketing Specialist

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits.

We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.

Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description:
This job is responsible for delivering either small end-to-end or large specialized portions of a marketing initiative or program. Key responsibilities include using advanced analysis and problem solving to recommend improvements and solutions, owning the delivery of primary components for small to medium marketing products/processes or secondary components for large/medium initiatives. Job expectations include working with senior management within the Marketing team to deliver solutions based on a defined set of project/program goals.

This role is responsible for driving the execution of digital marketing programs for Consumer Deposit Products. The ability to combine critical thinking with diligent campaign delivery and execution is critical to this role. 

Responsibilities include: 

• Execute digital marketing campaigns to drive growth. 

• Leverage digital channels, including paid search, email, ATM, and placements on BofA digital properties. 

• Integrate closely with marketing strategy leads to develop digital marketing plans and provide input on overall marketing strategy. 

• Lead and provide clear input during creative review routines to ensure customer experience alignment with strategy, measurement requirements, and channel fit guidelines. 

• Partner with teams inside and outside the organization, including marketing strategy, digital channels, agencies, and potentially technology to ensure integration. 

• Regularly review and understand campaign performance in order to optimize and make strategic decisions. 

• Present creative and creative measurement to peers and senior leaders in a meaningful way. 

• Use data to optimize and improve marketing assets. 

Required Qualifications:

• 3+ years of marketing campaign management or project management experience 

• Self-motivated, positive attitude with proven ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environment

• Detail-oriented with exceptional organizational, time management, and prioritization skills; strong relationship management skills

• Understands the importance of corporate standards, procedures, and approval processes

• Excellent oral and written communication skills

• Proficient in MS Office Product Suite (Word, Excel, PPT) and Adobe PDF writer

Desired Qualifications:

• Bilingual Spanish - Read

• Knowledge of Consumer Deposit Products

• Campaign measurement experience

• Presenting to groups of all levels 

• Experience with Adobe Experience Manager and Adobe Customer Journey Analytics

• BS/BA or equivalent experience

Skills:

• Adaptability

• Collaboration

• Problem Solving

• Process Management

• Product Marketing and Branding

• Active Listening

• Attention to Detail

• Oral Communications

• Prioritization

• Solution Delivery Process

• Analytical Thinking

• Business Acumen

• Digital Marketing

• User Experience Design

• Written Communications

Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

Shift:

1st shift (United States of America)

Hours Per Week: 

40

Pay Transparency details

US - IL - Chicago - 110 N Wacker Dr - Bank Of America Tower Chicago (IL4110)

Pay and benefits information

Pay range

$71,600.00 - $119,400.00 annualized salary, offers to be determined based on experience, education and skill set.

Discretionary incentive eligible

This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.

Benefits

This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.