Paid Media Specialist (M/F)

PAID MEDIA SPECIALIST (m/f)

On behalf of our client, Publicis Groupe

About IBC

IBC – International Business Consulting is a Portuguese people-management consultancy with 25 years of experience, supporting organisations of all sizes across Portugal and Angola. We are managing this recruitment process on behalf of our client.

About Publicis Groupe

Publicis Groupe, the world's second-largest communications group, is a solutions platform present in more than 100 countries with over 98,000 employees. Through its unique work philosophy, The Power of One, it places clients at the centre, driving business growth through creative agencies such as Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas, alongside media agencies including Zenith, Starcom, Spark and Performics. Publicis Groupe connects Creativity, Technology and Data to deliver a value proposition that links brands and consumers effectively.

The Opportunity

Our client is looking for a Paid Media Specialist to join their team and lead the planning, execution, optimisation and reporting of multi-channel paid media campaigns for a leading international brand. This role calls for a strategic, performance-driven professional with hands-on experience across paid search, paid social and programmatic channels, combining analytical thinking, strong business acumen and a genuine interest in delivering measurable results. The successful candidate will work closely with internal specialists, client stakeholders and cross-functional teams to develop integrated media strategies aligned with business objectives.

Responsibilities

• Develop and execute paid media strategies across Search, Social and Display platforms
• Manage, optimise and monitor campaign performance to maximise ROI and achieve business goals
• Analyse campaign data and translate insights into actionable recommendations
• Build and maintain performance dashboards and reporting frameworks
• Conduct audience analysis, segmentation and targeting strategies
• Manage campaign budgets, forecasting and pacing
• Collaborate with Analytics, SEO, Content, Creative and Data teams to ensure integrated campaign delivery
• Identify testing opportunities and implement optimisation roadmaps
• Present campaign performance, insights and strategic recommendations to stakeholders
• Stay up to date with industry trends, platform updates and emerging technologies

Requirements

• 2+ years of experience in Paid Media, Digital Performance or Performance Marketing
• Proven experience managing medium to large-scale paid media budgets
• Working knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads (preferred) and DV360 or other programmatic platforms (preferred)
• Strong understanding of attribution models and performance measurement
• Solid analytical and problem-solving skills
• Professional proficiency in English (preferred)

Why Join the project?

• Growth opportunities through exposure to major clients and access to local and global training programmes, covering both technical and soft skills
• Free access to LinkedIn Learning and Udemy course catalogues via Publicis Groupe's AI platform, Marcel
• Opportunities to obtain certifications from Meta, Google and Amazon
• Up to 6 weeks of remote work per year across more than 100 countries through the WorkYourWorld programme
• Hybrid work model — 1 day remote, 4 days in the Lisbon office — with flexible start times

Equal Opportunities

Publicis Groupe is committed to building a culturally diverse workforce and strongly encourages applications from underrepresented groups. It does not discriminate on the basis of race, colour, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any other status protected by law. Candidates who require reasonable adjustments due to a disability or medical condition to fully participate in the recruitment process are invited to raise this with the recruiter.

This opportunity does not include relocation support.