Head of Affinity Partnership, Bancassurance and Marketing

MediCard Phils., Inc. is one of the country's leading HMO and the only HMO founded and run by Doctors. Since its inception, the concept of service-oriented total health care has been the molding ideal of MediCard.  The competition is vast, and the benefits being offered by the competitors are tempting.  However, MEDICard has taken the lead in providing innovative and productive ideas that cut down the cost of health maintenance without compromising its quality.

MediCard now boasts of more than half a million members and over 54,000 accredited doctors in over 1,000 hospitals and clinics nationwide. It also operates 16 MediCard free-standing clinics that provide services at par with those offered by hospitals minus the confinement.

MediCard is currently looking for assertive, dynamic and energetic individuals to fill up the following vacancy:

The Head of Affinity Partnerships, Bancassurance & Marketing is a strategic commercial and people leadership role responsible for driving membership growth, revenue generation, brand visibility, and market expansion for MediCard through strategic partnerships, bancassurance channels, and integrated marketing initiatives. The role leads the development and execution of growth strategies across banks, financial institutions, cooperatives, associations, schools, LGUs, employers, and other affinity networks while strengthening MediCard's brand, customer acquisition, and member engagement efforts.
As a key member of the commercial leadership team, this position oversees partnership acquisition, channel development, marketing programs, and customer growth initiatives to achieve business targets and enhance MediCard's market presence. The role manages a team responsible for business development, partner relationship management, bancassurance sales, and marketing execution.

Develop and execute strategies to drive membership growth, revenue, and market expansion through affinity partnerships, bancassurance, and marketing channels.
Build and manage strategic relationships with banks, financial institutions, cooperatives, associations, schools, LGUs, corporate groups, and other distribution partners.
Lead partnership negotiations, program implementation, and commercial agreements to maximize channel performance.
Drive customer acquisition, lead generation, brand awareness, and retention initiatives across HMO and healthcare products and services.
Develop and execute integrated marketing campaigns, digital marketing programs, and co-branded partner activations.
Monitor channel, sales, and marketing performance, ensuring achievement of membership, revenue, and profitability targets.
Collaborate with Sales, Operations, Medical Services, Customer Experience, Product, and Digital teams to deliver sustainable business growth.
Lead, develop, and coach a high-performing team while promoting a culture of accountability, innovation, and customer focus.

Qualification Requirements
Education
Bachelor's Degree in Business Administration, Marketing, Communications, Management, Economics, or a related field.
MBA or Master's Degree in Business, Marketing, Healthcare Administration, or related discipline is an advantage.

Experience
Minimum of 8-10 years of progressive experience in business development, strategic partnerships, bancassurance, sales, marketing, or commercial leadership roles.
At least 3-5 years of people management experience leading multi-functional teams.
Proven track record in driving revenue growth, customer acquisition, channel development, and partnership management.
Experience within the HMO, healthcare, insurance, banking, financial services, or related industries is highly preferred.

Certifications/Licenses
Professional certifications in Marketing, Sales, Digital Marketing, Business Development, or Project Management are an advantage.
Certified Digital Marketing Professional (CDMP), Certified Marketing Professional (CMP), or equivalent certifications preferred but not required.

Special Skills
Strategic Partnership and Alliance Management
Bancassurance and Channel Development
Business Development and Revenue Growth
Brand and Marketing Strategy
Digital Marketing and Customer Acquisition
Contract Negotiation and Stakeholder Management
Financial and Commercial Acumen
Data Analysis and Performance Management
Leadership, Coaching, and Talent Development
Strong Presentation, Communication, and Influencing Skills
Project Management and Cross-Functional Collaboration
Excellent Relationship-Building and Networking Capabilities
Customer-Centric and Results-Oriented Mindset

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