Brand Ambassador

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Quote from Hiring Manager:

"At Brown-Forman France, we're driven by a single ambition: to be 'Nothing Better in the Market.' We don't just sell spirits; we enrich the journeys of consumers and hospitality professionals by creating elevated experiences with our unique portfolio.

We are seeking an authentic and influential professional to become the face of our Super Premium + portfolio for France and BeLux. If you have a deep passion for premium spirits, are a natural storyteller who thrives on building genuine relationships, and can successfully bridge the gap between the reality of the trade  and the company strategy, we want to hear from you.”

Meaningful Work From Day One:

The Brand Ambassador role is a full-time position dedicated to building brand equity, providing education, and supporting our brand and business strategy in France and in Belux. Guided by our core mission to Educate, Engage, and Inspire, this role focuses on forming authentic, long-lasting relationships with influential retailers, bartenders, and our internal teams. You will act as the ultimate "translator" between marketing strategies and the realities of the premium retail and the on-trade.

What You Can Expect:

Brand and Category Education and Training:

EXTERNAL

• Deliver impactful trainings that build confidence, pride, and capability in premium retail and in prestige hospitality

• Support bartenders and retailers with tools and stories

• Represent our SP+ portfolio as a trusted and culturally fluent partner to the trade, PR, journalists, and influencers.

INTERNAL

• Train and ignite passion within our internal  teams, with a major focus on the sales department, turning them into our primary brand advocates

• Support Sales team empowerment to improve sales capabilities by providing essential resources and compelling narratives.

Relationship Building and Commercial Integration:

• Expand our brand's footprint with high-end independent liquor stores, premium retail specialists, and prestige hospitality to actively drive the growth and visibility of our Super Premium+ (SP+) portfolio.

• Authentic Relationship Building: Cultivate trusted, long-term partnerships with premium retailers,  hospitality professionals, and venue owners, acting as a dedicated advocate for both our brands and our trade partners.

• Collaboration: Serve as the link between our sales, marketing, and on-trade teams, seamlessly translating exciting brand campaigns into actionable, field-ready initiatives that drive visibility.

• Commercial Acumen: Leverage your deep understanding of the business to design creative, scalable brand activations. You will combine market insights with a commercial mindset to ensure your ideas deliver mutual value and support business growth.

• Impact-Driven Execution: Drive meaningful business results by connecting your daily field engagements to clear commercial outcomes, such as securing high-profile menu placements, increasing brand adoption, and expanding our footprint across key premium retailers.

Transformational Experiences:

• Transformational Experiences: Move past traditional product feature presentations to create emotional connections and transformational experiences for the bartender community.

• Trendsetting: Bring an aspirational and creative approach to the market, acting as a trendsetter outside of standard masterclass formats.

• Activating Natural Influencers: Build connections with "natural influencers" and key figures in the premium retail and cocktail industry to ensure our portfolio remains top-of-mind.

What You Bring to the Table:

Required Experience :

• Professional Background: Strong bar credibility and a mixology background are essential, with a deep, authentic understanding of the French cocktail scene. 

• Deep Category Expertise: A comprehensive understanding of the spirits industry, with a strong focus on Single Malts Whiskies. This encompasses technical knowledge of production processes, distillation, and maturation, enabling you to speak with genuine authority and credibility to both novices and seasoned industry experts.

• Language: Fluent French; Advanced English (written and spoken) is required

Competencies:

• High-End Venues Mindset: A genuine passion for the premium retail industry, coupled with a customer-centric approach that places the needs and goals of our trade partners and consumers at the heart of everything you do.

• Entrepreneurial Drive: A highly proactive, self-starter mentality supported by strong organizational skills. You are capable of navigating a corporate environment and actively contributing to strategic brand planning.

• Compelling Communication: Exceptional presentation and public speaking skills, possessing the unique ability to weave captivating brand stories that inspire audiences.

• Cross-Functional Collaboration: Strong interpersonal and influencing skills, allowing you to act as a team player who fosters synergy and seamless alignment between marketing and commercial teams.

Operational Requirements:

• Field and Office Balance: While duties take place mostly in the trade and the field, the employee must integrate into the office environment to engage in cross-functional team meetings and align on commercial strategy.

• Flexible Schedule: Must be available for flexible hours as industry events and relationship-building often take place during the evenings.

• Travel: Available for travel within France and BeLux to ensure coverage and impact, and some international travel.

What Makes You Unique:

• A business and brand Champion – manage through ambiguity and adversity to deliver projects as planned with support from other functions within the organization.

• A great Collaborator – building productive internal and external relationships with a diverse and various audience of stakeholders. 

• Curious – a quick learner with a lively sense of curiosity, energy, and good humor. Excellent attention to detail.  Forward-thinking and strategic mindset.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#LI #jackdaniels

Requisition Type:

Employee

Management Level:

Professional

Global Job Level:

P6

Number of Openings Available:

1