Performance Marketing Manager

About Our Client

Our client is a growing digital platform seeking an experienced performance marketing professional to drive customer acquisition and digital growth through paid and affiliate channels.

Job Overview

The Performance Marketing Manager will lead paid digital acquisition strategy and execution, managing campaign budgets, performance, analytics, and optimization to achieve CAC, ROAS, and growth targets.

Key Responsibilities

• Plan, execute, and optimize campaigns across Google Ads, Meta Ads, and other digital platforms.
• Manage campaign budgets, allocation, pacing, and spend efficiency.
• Develop audience targeting, bidding strategies, and campaign structures.
• Monitor and report on CAC, ROAS, conversion rates, and acquisition KPIs.
• Conduct A/B testing across creatives, audiences, and landing pages.
• Manage tracking, attribution, and conversion measurement using GA4, UTM, and tracking tools.
• Prepare performance reports, dashboards, and actionable recommendations for leadership.
• Manage affiliate and partner acquisition channels and monitor performance and commissions.
• Collaborate with CRM, Creative, Product, and external agencies to align campaigns and growth initiatives.

Qualifications & Requirements

• Degree in Marketing, Business, or a related field, or equivalent professional experience.
• 3–5 years of experience in performance/digital marketing with hands-on management of advertising budgets.
• Proven experience managing Google Ads and Meta Ads at scale.
• Strong analytical and quantitative skills with experience in GA4, reporting, and dashboards.
• Practical knowledge of CRO, landing page testing, and conversion tracking.
• Strong understanding of campaign optimization and acquisition KPIs.
• Excellent stakeholder management and cross-functional communication skills.
• Affiliate marketing experience will be an advantage, particularly in iGaming, fintech, betting, or lottery.
• Experience with affiliate models such as CPA, revenue share, or hybrid will be an advantage.

Interested candidates may send their CV to [email protected]