Regional Sales Manager

Regional Sales Manager - Central USCentral United States (Milwaukee, Wi)Base Salary: Up to $120,000Bonus: c.$50,000When power quality fails, production stops.An automotive production line loses power for two seconds and thousands of dollars disappear.A refinery experiences an unexpected electrical event and critical systems shut down.A utility faces regulatory scrutiny following network disturbances.A data centre can't afford a single flicker across a 40MW facility.When these situations happen, engineers need answers they can trust. That's why they rely on specialist power quality analyzers, electrical test equipment and accredited calibration services to identify problems, prove compliance and keep critical operations running.This business designs and manufactures exactly those solutions.For decades, we've supplied power quality and test & measurement equipment used by utilities, oil & gas operators, industrial plants, manufacturers, energy producers and infrastructure operators worldwide. Our products are trusted where reliability matters most and where buying decisions are driven by engineering confidence rather than price.The OpportunityWe're looking for a commercially driven Regional Sales Manager to lead growth across the Central US region.This is a strategic territory covering some of the country's most important industrial markets, including oil & gas, petrochemical, utility, power generation, manufacturing and automotive accounts.Success comes from building relationships with engineers, maintenance teams, reliability specialists, electrical contractors and operations leaders who need accurate, dependable measurement solutions.You'll drive growth through a combination of direct account development and channel management.Direct Sales ResponsibilitiesYou'll personally identify and win strategic accounts across the region, including:Electric utilities and energy providersOil & gas operators and petrochemical facilitiesAutomotive manufacturing plantsIndustrial processing facilitiesEPCs and engineering consultanciesMission-critical infrastructure operatorsYou'll conduct product demonstrations, deliver technical seminars, support trade shows and work closely with customers to understand the operational and compliance challenges they are trying to solve.This is consultative technical sales, not catalogue selling.Channel & Partner ManagementAlongside direct sales activity, you'll lead an established network of independent manufacturers' representatives and distribution partners.Your role will include:Driving channel performance against revenue targetsBuilding accurate rolling forecastsDeveloping end-user opportunities with channel partnersIdentifying gaps in territory coverageRecruiting, developing or replacing representatives where necessaryEnsuring consistent market engagement across the regionYou'll need to be comfortable holding partners accountable and influencing activity without having direct management authority.What We're Looking ForYou will likely bring:5+ years of technical sales experienceExperience selling into industrial, utility, energy, manufacturing or process industriesExposure to electrical equipment, power quality, test & measurement, instrumentation, industrial automation, controls, reliability, asset monitoring or related technologiesA proven record of growing territory revenueExperience working through distributors, manufacturers' representatives or channel partnersStrong presentation and customer-facing skillsThe ability to engage credibly with engineers and technical stakeholdersAn engineering or business degree is beneficial but commercial success and relevant industry experience are more important.You'll Enjoy This Role IfYou enjoy finding and winning new businessYou like solving technical challenges for customersYou are comfortable working independentlyYou enjoy visiting customer sites and spending time in the fieldYou can balance strategic account development with channel managementYou prefer creating opportunities rather than inheriting themThis Probably Isn't For You IfYou prefer heavily discounted or transactional salesYou want a territory that's already fully developedYou shy away from technical product discussionsYou prefer managing partners remotely rather than driving activity in the fieldYou rely on technical support teams to lead customer conversationsWhat You'll GetSignificant autonomy over a high-potential territoryA respected portfolio of industry-leading products and servicesAccess to major industrial and utility customers across the Central USThe support of a globally recognized engineering businessThe opportunity to directly influence the growth of an entire regionCompetitive salary, uncapped bonus potential and strong long-term career prospectsInterested?Apply with your CV.If you can share a brief example of:A territory you successfully grewA major industrial or utility account you wonA channel partner relationship you improved or turned aroundwe'd particularly like to hear from you.Gareth Symms Mercury Hampton📞 +44 7772 992516✉ [email protected]