Business Development Representative

Payroll, HR & Benefits Solutions

Location: Dallas–Fort Worth, TX
Department: Sales / Business Development
Compensation: $45,000 Base Salary + Commission + Recurring Residuals
Employment Type: Full-Time

Position Overview

We are seeking a motivated, relationship-driven Business Development Representative (BDR) to identify and develop new client opportunities for our Payroll, HR, Benefits, and workforce solutions.

This is a new-business development and prospecting role designed for someone who enjoys opening doors, connecting with business owners and decision-makers, and creating opportunities. The BDR will focus heavily on outbound prospecting, networking, referral development, and scheduling qualified appointments with prospective clients.

This is not a traditional account management position. Your primary responsibility is to build the pipeline and generate new client opportunities.

The ideal candidate is competitive, professional, persistent, and comfortable communicating with business owners, executives, HR leaders, finance professionals, property management companies, and other organizational decision-makers.

What You'll Do

Prospect & Generate New Business

• Make consistent outbound calls to prospective clients to introduce our Payroll, HR, Benefits, and workforce solutions.
• Identify businesses that may benefit from changing payroll providers, outsourcing HR functions, improving benefits administration, or consolidating workforce solutions.
• Generate qualified appointments and new client opportunities through telephone prospecting, email outreach, LinkedIn, referrals, networking, and in-person business development.
• Research prospective companies and identify appropriate decision-makers.
• Develop targeted prospect lists and outreach strategies.
• Follow up consistently with prospects throughout the sales cycle.
• Re-engage prospects based on payroll conversion dates, benefit renewal dates, organizational changes, and other potential buying opportunities.

Build Relationships

• Develop relationships with business owners, executives, HR professionals, controllers, CFOs, operations leaders, and other key decision-makers.
• Establish referral relationships with CPAs, insurance brokers, benefits professionals, financial advisors, commercial bankers, business consultants, and other strategic partners.
• Attend networking events, industry associations, business groups, and community events to expand the company's market presence.
• Represent the company professionally and confidently in all client and prospect interactions.
• Build long-term relationships that generate referrals and future business opportunities.

Qualify Opportunities

Conduct initial discovery conversations to understand prospective clients' needs, including:

• Current payroll and HR providers
• Number of employees and locations
• Payroll frequency
• HR and compliance challenges
• Benefits administration
• Workers' compensation
• Timekeeping and attendance
• Recruiting and onboarding
• Employee relations
• HRIS technology
• Current service challenges
• Contract or renewal dates
• Potential implementation timelines

Determine whether the prospect represents a qualified opportunity and coordinate the appropriate next steps with sales leadership.

Support the Sales Process

• Schedule qualified discovery meetings, demonstrations, and proposal meetings.
• Work closely with sales leadership and internal subject-matter experts to develop solutions for prospective clients.
• Assist with gathering information needed for pricing, proposals, demonstrations, and presentations.
• Participate in prospect meetings when appropriate.
• Maintain communication with prospects to keep opportunities moving forward.
• Support a smooth transition from prospect to client after an agreement is executed.

Manage Your Pipeline

• Maintain accurate and timely prospect information within the company's CRM.
• Document calls, meetings, decision-makers, follow-up dates, opportunities, and next steps.
• Maintain an organized pipeline of short-term and long-term opportunities.
• Track prospect renewal dates and future follow-up opportunities.
• Meet established activity, appointment, pipeline, and revenue goals.
• Provide regular pipeline updates and forecasts to sales leadership.

Solutions You'll Represent

The Business Development Representative will develop opportunities across a variety of workforce solutions, which may include:

• Payroll Processing
• Payroll Tax Administration
• HRIS Technology
• Human Resources Outsourcing
• Fractional HR Support
• Benefits Administration
• Employee Onboarding & Offboarding
• Time & Attendance
• PTO Tracking
• Workers' Compensation
• Recruiting Support
• Employee Relations
• HR Compliance
• Handbook & Policy Development
• Performance Management
• Workforce Reporting & Analytics

What We're Looking For

• Strong interest in business development, sales, recruiting, or relationship-building.
• Comfortable making outbound calls and initiating conversations with people who are not expecting the call.
• Strong verbal and written communication skills.
• Professional presence when communicating with executives and business owners.
• Self-motivated with the ability to work independently and manage daily prospecting activities.
• Competitive and goal-oriented mindset.
• Persistent and resilient when dealing with rejection or long sales cycles.
• Strong organizational and follow-up skills.
• Ability to develop relationships rather than relying solely on transactional selling.
• Comfortable working within a CRM and maintaining accurate prospect records.
• Ability to learn Payroll, HR, Benefits, and employment-related solutions.

Preferred Qualifications

• 2+ years of experience in business development, B2B sales, recruiting, staffing, account management, or outbound prospecting preferred.
• Previous experience in Payroll, HR, HRIS, Benefits, PEO, Staffing, Insurance, Recruiting, or Professional Services is highly desirable.
• Existing relationships within the Dallas–Fort Worth business community are a plus.
• Experience prospecting business owners, HR leaders, CFOs, controllers, or executive-level decision-makers preferred.
• Bachelor's degree in Business, Marketing, Human Resources, or a related field preferred; equivalent professional experience will also be considered.
• Valid driver's license and reliable transportation for networking events and prospect meetings.

Compensation

Base Salary: $45,000 annually

Plus:

• New business commission
• Recurring residual compensation on eligible client accounts
• Performance-based earning opportunities

This compensation structure is designed to reward both immediate new-business production and the development of a long-term client portfolio. Successful representatives have the opportunity to increase their earnings as they continue to generate and retain new business.

What Success Looks Like

Within your first year, you will be expected to:

• Build a consistent pipeline of qualified prospective clients.
• Generate regular appointments with business owners and decision-makers.
• Develop a strong network of referral partners.
• Maintain disciplined outbound prospecting activity.
• Consistently identify new Payroll, HR, and Benefits opportunities.
• Maintain accurate CRM records and follow-up schedules.
• Convert prospecting activity into new client revenue.
• Develop a growing portfolio that produces recurring residual income.
• Establish yourself as a trusted business resource within the Dallas–Fort Worth market.

The Ideal Person for This Role

You are a hunter and relationship builder.

You enjoy finding opportunities others may overlook. You aren't intimidated by picking up the phone, walking into a business, attending a networking event, or introducing yourself to an executive.

You understand that B2B sales is rarely about one conversation. It's about consistently building relationships, following up, staying visible, understanding the client's business, and being there when the opportunity to make a change arises.

If you're motivated by building relationships, generating new business, and creating a book of clients that can produce recurring income, this may be the right opportunity for you.