Senior Creative Effectiveness Strategist

About the team

You’ll join Zillow’s Creative Services team, where storytellers, designers, writers, and creative strategists work together to bring our brand to life in meaningful, customer-centered ways. This team partners closely with marketing, product, and internal stakeholders across Zillow to translate business goals into compelling creative that informs, inspires, and builds trust. We’re a collaborative, high-impact group that values thoughtful craft, clear communication, and inclusive ideas that help people feel more at home throughout their real estate journey.

About the role

The Senior Creative Effectiveness Strategist  develops and delivers creative strategy that shapes how Zillow's brand comes to life across all channels; supporting marketing, product, and internal partner objectives. This role leads complex creative projects from brief through delivery, with a specific focus on our B2B real estate partners. You will be responsible for translating business goals into audience-centered creative strategies that uphold our brand and creative standards, and ensuring creative development adheres to the strategy you set forth. 

You will get to

• Lead end-to-end creative strategy for omni-channel campaigns, from brief development through delivery and performance analysis.

• Translate complex or ambiguous business requirements into clear creative concepts, storyboards, and design approaches.

• Write and own the creative strategy document that translates business and marketing goals into clear creative direction for the production team

• Manage multiple concurrent creative projects, defining scopes, timelines, and priorities to ensure on-time, high-quality delivery.

• Collaborate with Marketing, Product, Communications, and platform/advertising partners to refine creative solutions based on data, insights, and testing.

• Establish and refine creative standards, templates, and processes that improve consistency and quality across the workflow, using AI where possible to drive efficiencies.

• Review and provide constructive feedback on creative work from peers and vendors, bringing a strong creative point of view and reinforcing brand, channel, and advertising platform best practices.

• Partner with paid social teams to analyze performance of creative assets using available metrics and insights to continuously improve future creative.

This role has been categorized as a teleworker position. Teleworkers do not have a permanent corporate office workplace and instead work from a physical location of their choice, which must be identified to the Company. Employees may live anywhere in Mexico, with availability to travel to Mexico City, as we recommend attendance at occasional office events.

In addition to a competitive base salary and benefits, this position is also eligible for equity awards based on factors such as experience, performance and location.

Who you are

•  Bachelor’s degree in a related field or an equivalent combination of education and experience.

• 8+ years of experience in creative strategy, account strategy, brand strategy, or integrated marketing - in-house or agency, with specific expertise in B2B marketing, ideally in the tech and/or real estate fields.

• Strong brief-writing skills and a clear point of view on what makes creative work.

• Proven experience leading complex creative projects from brief through delivery in a fast-paced, cross-functional environment.

• Demonstrated ability to develop creative strategies that support channels such as digital, social, TV, and campaigns, with experience analyzing post-launch performance to inform future creative.

• Experience collaborating with non-creative stakeholders to understand business and marketing goals and OKRs, and use those inputs to guide creative approaches and decisions.

• Experience working with standard productivity and collaboration tools including Google Workspace (Docs, Sheets, Presentations) and Slack, as well as AI tools such as Claude and ChatGPT to support strategy development and workflow efficiency.

• Experience working with advertising and social media platforms (e.g., Meta, TikTok, YouTube) to understand paid media performance and creative effectiveness, including familiarity with AI-enabled creative insights tools such as Motion. 

Get to know us

At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help customers navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company that's reshaping an industry and helping more people make home a reality.

Zillow is honored to be recognized among the best workplaces in the country. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2025, and included on the PEOPLE Companies That Care® 2025 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.

No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.