Performance Marketing Manager (all genders)

## YOUR IMPACT - YOUR ROLE

We are looking for a Performance Marketing Manager (all genders) to own and drive Helpling Singapore’s paid marketing performance across key digital channels.

This role will focus on execution excellence, performance optimisation, and data-driven insights to maximise customer acquisition efficiency. You will work closely with the Managing Director and Growth Marketing Manager to translate business priorities into high-performing campaigns.

What You’ll Do

• Performance Marketing Execution & Optimisation
• Plan, execute, and optimise paid marketing campaigns across key channels (e.g. Google, Meta, and other relevant platforms)
• Continuously monitor campaign performance and implement data-driven optimisations to improve conversion rates and cost efficiency
• Manage day-to-day campaign operations, including bidding strategies, targeting, and budget pacing
• Performance Monitoring & Reporting
• Track and analyse key performance metrics such as CAC, conversion rates, ROAS, and channel-level performance
• Develop regular performance reports and dashboards to provide clear visibility on marketing effectiveness
• Identify trends, gaps, and opportunities, and translate them into actionable recommendations
• Budget Tracking & Efficiency Optimisation
• Work closely with the Managing Director to monitor marketing spend and ensure efficient budget utilisation
• Provide recommendations on budget allocation across channels based on performance insights
• Flag underperforming campaigns and proactively propose optimisation or reallocation strategies
• Experimentation & Growth Initiatives
• Drive continuous experimentation through A/B testing across creatives, audiences, and landing pages
• Identify and test new acquisition channels, tools, and strategies to unlock incremental growth
• Collaborate with the Growth Marketing Manager to align performance campaigns with broader growth initiatives
• Tracking, Attribution & Funnel Optimisation
• Ensure accurate tracking and attribution across marketing channels (e.g. pixels, analytics tools)
• Analyse end-to-end funnel performance and identify drop-off points
• Work with internal teams to improve conversion rates across landing pages and user journeys
• Cross-functional Collaboration
• Partner with the Growth Marketing Manager on campaign messaging and creative direction
• Work with product and operations teams to improve customer journey and conversion outcomes
• Collaborate with external partners or freelancers where required

## WHAT YOU NEED TO SUCCEED

• **Requirements**
• 3 - 6 years of experience in performance marketing or digital marketing
• Strong hands-on experience with paid channels (Google Ads, Meta Ads, etc.)
• Highly data-driven, with strong analytical and problem-solving skills
• Experience with tracking tools (e.g. Google Analytics, GTM, attribution tools)
• Comfortable operating in a fast-paced, execution-focused environment
• Strong ownership mindset with the ability to independently drive results
• **What Success Looks Like**
• Improved CAC and channel efficiency over time
• Clear visibility of performance metrics and insights
• Consistent pipeline of experiments and optimisations
• Strong alignment between marketing spend and business outcomes

## WHAT YOU CAN EXPECT FROM US

• Competitive compensation and performance bonus
• Opportunity to build and scale a fast-growing business unit in Singapore
• Autonomy to lead strategic initiatives with meaningful business impact
• Hybrid work environment with flexibility and trust
• A diverse, international team with ambitious goals and a collaborative culture
• Personal and professional development opportunities - we believe in growing our people as we grow the business

## APPLY NOW

Ready to drive and optimise Helpling Singapore’s customer acquisition engine? If you are data-driven, execution-focused, and excited to make a direct impact on business growth, we’d love to meet you.

Apply now and help us scale home services across Singapore.