Job Title: Technical Product Manager (AdTech / DOOH)

**Location: Madrid, Spain (On-site)**

**Experience: 2-5 Years**

**About the Role**

**We are looking for a technically strong and commercially driven Technical Product Manager to join us, a fast-growing platform transforming Digital Out-of-Home (DOOH) advertising through data, automation, and intelligent campaign planning.**

**In this role, you will own the product vision, roadmap, and execution for product’s core platform — enabling brands and agencies to plan, target, optimise, and measure outdoor advertising campaigns with precision.**

**You will work at the intersection of engineering, data, and media strategy, building scalable products that enhance inventory discovery, audience targeting, real-time campaign optimisation, and performance analytics in a privacy-first ecosystem.**

## Tasks

**Key Responsibilities**

• **Own the end-to-end product lifecycle — from discovery and ideation to launch and continuous optimisation.**
• **Define and drive the product roadmap aligned with product growth, monetisation, and market expansion goals.**
• **Build and enhance platforms for:

DOOH campaign planning & inventory management

Audience targeting & geo-spatial intelligence

Performance measurement & reporting dashboards**

• **Collaborate closely with engineering teams to translate business needs into:

Technical specifications

APIs and system workflows

Scalable data architectures**

• **Work with data and analytics teams to define KPIs such as:

Campaign reach & impressions

Footfall attribution

ROI and performance metrics**

• **Partner with sales, operations, and client teams to gather feedback from brands, agencies, and media buyers.**
• **Drive integrations with:

SSPs/DSPs and programmatic DOOH platforms

Data providers (location intelligence, mobility data, audience insights)

Third-party APIs and ad-serving technologies**

• **Identify opportunities to improve:

Inventory utilisation

Pricing optimisation

Campaign automation**

• **Stay ahead of trends in:

Programmatic DOOH

Location-based advertising

Privacy-first targeting (cookieless, first-party data)**

## Requirements

**Required Qualifications**

• **2-5 years of Product Management experience in AdTech, MarTech, or Media Platforms**
• **Strong understanding of:

Programmatic advertising ecosystem (DSPs, SSPs, RTB)

DOOH / OOH advertising workflows (preferred but not mandatory)

Campaign planning, targeting, and attribution**

• **Experience working with:

APIs, system integrations, and data pipelines

Agile/Scrum product development environments**

• **Ability to write:

PRDs, user stories, and technical documentation**

• **Strong analytical skills with experience in Data-driven decision making**
• **Excellent stakeholder management skills; ability to work cross-functionally**
• **Strong technical and native level English & Spanish communication skills**

**Preferred Qualifications**

• **Experience in Digital Out-of-Home (DOOH) or location-based advertising platforms**
• **Understanding of:

Geo-spatial data and mobility datasets

Footfall attribution and offline-to-online measurement**

• **Exposure to:

AI/ML use cases in campaign optimisation and audience targeting

Experience in B2B SaaS or marketplace platforms**

• **Familiarity with:

Ad servers and publisher-side monetisation

Measurement frameworks (incrementality, MMM, MTA)**

## Benefits

**Why Join Us?**

• **Work on a cutting-edge DOOH platform at the forefront of AdTech innovation**
• **High ownership and direct impact on revenue-driving products**
• **Opportunity to shape the future of data-driven outdoor advertising**
• **Collaborative, fast-paced, and international work environment**