Brand Marketing Producer

Our client is seeking an experienced Brand Marketing Producer to develop creative briefs and lead cross-functional production efforts for a Brand Direct Response program. This role bridges strategy and execution, managing creative development cycles from brief conception through stakeholder alignment and performance review.

Responsibilities & Qualifications

• Develop comprehensive creative briefs for Brand DR initiatives spanning live-action productions, animated and templated assets, creator-led content, and campaign adaptations
• Translate US Growth Marketing strategy and business objectives into clear, actionable creative direction and requirements
• Lead creative briefing sessions with internal teams and external creative partners; serve as the primary point of contact throughout development and delivery
• Review and provide constructive feedback on creative deliverables in partnership with Product Marketing and Creative Experience teams to ensure quality and brand consistency
• Support rapid creative review cycles and tight production timelines while maintaining quality standards
• Identify creative testing opportunities and develop hypotheses; incorporate performance insights and learnings into subsequent briefs and strategies
• Collaborate with Brand Marketing, Product Marketing, Creative, and Direct Response Marketing stakeholders to align on creative learning agendas and evolving best practices
• Proactively communicate creative risks, quality concerns, and production challenges to relevant stakeholders to maintain alignment and manage expectations

Requirements

• 8–10 years of experience in brand marketing, creative production, and direct response marketing
• Proven expertise in creative brief development, creative management, and performance creative optimization
• Strong background in management consulting or strategic marketing with demonstrated stakeholder management skills
• Advanced proficiency in project coordination and cross-functional collaboration in fast-paced, matrixed environments
• Excellent written and verbal communication skills with the ability to translate strategy into clear creative direction
• Demonstrated ability to provide actionable creative feedback while maintaining positive relationships with internal and external creative teams
• Experience managing multiple concurrent creative projects with tight timelines and competing priorities