Global Creative Excellence Manager

Key Role Objectives

• Strategic Content Planning: Own the annual global content planning process by defining themes, seasonal moments, and campaign priorities while maintaining alignment across regions, channels, and overarching business goals.

• Global-to-Local Implementation: Drive the rollout of global brand priorities across regional markets through close collaboration with local teams, coordination of market inputs, and cross-market best-practice sharing.

• Brand Governance: Lead and manage Brand Council forums, including setting strategic agendas, driving decision follow-up, and overseeing regional implementation.

Areas of Responsibility & Main Tasks

• Annual Content Calendar 

  • Plan global content themes and key brand priorities.

  • Define seasonal and campaign-driven content moments.

  • Coordinate multi-channel content needs across global regions.

  • Align content strategies with product launches and business targets.

• Global to Market Implementation 

  • Align global brand strategy with regional marketing teams.

  • Coordinate regional inputs into global campaign initiatives.

  • Facilitate cross-market sharing of best practices and assets.

• Brand Council Management 

  • Plan and coordinate recurring global Brand Council forums.

  • Set strategic agendas aligned with long-term brand priorities.

  • Drive follow-up on decisions, action items, and regional execution.

Key Stakeholders

• Internal Contacts: Regional Marketing Managers, Sales Key Account Managers (KAMs), Group Communications, Legal, Trademarks & IP, Procurement.

• External Contacts: Strategic Creative Agencies, External Peer Networks, Brand & Strategy Consulting Firms, Market Research Institutes.

Required Competencies

• Integrated Marketing & Content (Expert Level): Deep understanding of integrated campaigns, media strategy, and tailored content creation across diverse touchpoints.

• Multi-Market & Global Strategy (Expert Level): Strong grasp of regional market dynamics, cultural nuances, and balancing global consistency with local relevance.

• Insights to Strategy (Advanced Level): Ability to translate qualitative and quantitative consumer insights into clear brand objectives and campaign directions.

• Structured & Analytical Thinking (Advanced Level): Skill in distilling complex datasets into clear, actionable recommendations for executive stakeholders.

• Digital Platforms & AI Tools (Advanced Level): Proficiency in using modern digital tools and AI platforms for brand governance, asset creation, and content deployment.

• Presentation & Storytelling (Advanced Level): Superior capability in crafting compelling visual narratives and presenting complex concepts clearly to senior leaders.

• Communication & Governance (Advanced Level): Highly persuasive, detail-oriented written and verbal communication aimed at protecting overall brand integrity.

• Accountability & Ownership (Advanced Level): Proactive, self-motivated mindset with the ability to manage complex cross-functional projects independently.

Required Experience & Qualifications

• Education

  • Bachelor’s Degree in Business, Marketing, Communications, Engineering, or a related field.

• Professional Experience

  • 8–10 years of progressive experience in marketing, brand management, or strategic planning within multinational organizations (or equivalent consulting/agency experience managing global enterprise clients).

  • FMCG marketing background is considered a strong advantage.

  • Proven track record using consumer insights and market research to drive brand strategies.

  • Demonstrated history of developing and launching integrated campaigns across digital, social, retail, PR, and traditional media.

  • Substantial experience managing multi-market or cross-border initiatives at a global or regional headquarters level.

  • Hands-on experience directing external agency partners (creative, media, digital, research) and leading cross-functional teams (Product, Sales, Legal, Digital).

  • Proven success in establishing governance frameworks, brand standards, and operational workflows on a global scale.

• Project & Leadership Experience

  • 4–5 years of hands-on experience in a regional or local marketing capacity, with direct ownership over business analysis, marketing strategy development, and media plan execution.

  • Proven ability to present to, influence, and align executive stakeholders and diverse cross-cultural teams.