- Location
- Toronto - 1 University, Canada
- Type
- Full-time
- Experience
- 5+ years
- Source
- Workday
Description
Job Description:
iProspect, a dentsu company, is a global digital-first end-to-end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world's most iconic brands. The iProspect team works across a network of more than 8,000 media and performance specialists across 93 global markets.
The Performance Supervisor is a hands-on digital media specialist responsible for managing and optimizing Paid Search and Paid Social campaigns across a portfolio of clients. This role combines campaign strategy, execution, performance analysis, optimization, and client support to deliver measurable business outcomes.
As a key member of the performance media team, the Performance Supervisor provides day-to-day guidance to junior team members, contributes to strategic recommendations, and helps ensure consistent campaign excellence across accounts.
Key Accountabilities
Manage the day-to-day execution and optimization of integrated Paid Search and Paid Social campaigns across assigned client accounts.
Support the development and implementation of performance media strategies aligned with client business objectives and KPIs.
Execute campaigns across platforms including Google Ads, Microsoft Advertising, Search Ads 360, Meta, TikTok, Pinterest, LinkedIn, Reddit, and Snap.
Leverage AI-powered campaign solutions such as Performance Max, Demand Gen, Advantage+, and AI Max to drive performance and efficiency.
Conduct account audits to identify optimization opportunities, performance gaps, and recommendations for campaign improvement.
Monitor campaign performance, budgets, pacing, and bidding strategies to ensure efficient delivery and achievement of client objectives.
Analyze campaign and business data to generate actionable insights and strategic recommendations.
Support measurement and attribution initiatives through the use of GA4, GTM, Floodlight/CM360, Meta Conversions API, and other tracking solutions.
Assist in activating first-party and CRM data through privacy-compliant approaches, including Customer Match and audience-based targeting solutions.
Prepare and deliver reporting that clearly communicates performance results, insights, and optimization opportunities.
Serve as a trusted day-to-day client contact, building strong relationships through proactive communication and problem-solving.
Collaborate closely with cross-functional teams including Analytics, Strategy, Client Services, Finance, and other specialty practices.
Mentor and support Coordinators and Specialists by providing guidance, coaching, and best-practice sharing.
Contribute to process improvements, innovation initiatives, and knowledge-sharing efforts across the performance media team.
Stay informed on platform updates, industry trends, privacy changes, and emerging technologies impacting performance marketing.
Qualifications
Postsecondary degree or diploma in Marketing, Advertising, Business, Media, Communications, or a related field.
Minimum 5-7 years of experience in digital performance marketing, either agency-side or client-side.
Strong hands-on experience managing Paid Search campaigns across Google Ads, Microsoft Advertising, and SA360.
Experience managing Paid Social campaigns across Meta, TikTok, LinkedIn, Pinterest, Reddit, and Snap.
Knowledge of AI-driven campaign products, automation tools, and advanced bidding strategies.
Strong understanding of measurement, tracking, and attribution solutions, including GA4, GTM, Meta CAPI, Floodlight, and CM360.
Experience leveraging first-party and CRM data within digital advertising platforms.
Demonstrated ability to analyze complex datasets and translate findings into actionable recommendations.
Strong client communication and presentation skills.
Highly collaborative, detail-oriented, and solutions-focused.
Demonstrates integrity, accountability, initiative, and a growth mindset.
Relevant platform certifications (Google Ads, Google Analytics, Meta Blueprint, Microsoft Advertising, etc.) are considered assets.
Additional information
Vacancy: Is this posting for the purposes of filling an existing vacancy [Y/N]
The salary range for this position is $70k-$77k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.
AI Disclosure: [dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools.
We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.
Location:
TorontoBrand:
Dentsu MediaTime Type:
Full timeContract Type:
Permanent
