Brand Designer, Web

Flodesk

Today

Salary: €50k – €65k
Location: Barcelona, Spain
Workplace: Hybrid
Department: Design
Source: Greenhouse

Description

Flodesk is recognized in the Inc 5000 as one of the world's fastest-growing email marketing companies, built to help entrepreneurs sell online and design emails that people love to get. We're committed to giving small businesses simple and intuitive tools that help them grow, nurture, and monetize their email list.

We’re a remote-first company headquartered in San Francisco with a globally distributed team, including in-person hubs in Da Nang (Vietnam), Barcelona (Spain), and Menlo Park (California). Our team reflects the diversity and creativity of the people we serve. Join our mission to level the playing field for small business owners through good design.

Hybrid in Barcelona, Spain

About this role

Studio blocks are Flodesk's design infrastructure: the composable units members use to build inside Studio without making every design decision themselves. This role owns and grows that system as Studio's surface area expands, which means real web layout thinking, not just email-safe layout: responsive behavior, interaction states, and composition that holds up under real content and real screen sizes.

Part of the work is under art direction: our design lead sets creative direction on brand-defining surfaces, and you translate that into systematic, buildable design. Part of the work is under your ownership: on the surfaces you own outright by originating the designs yourself. You'll work closely with our engineers and product team throughout from definition through build and QA, not handing off a file and moving on. You'll also be working inside a design system we've already built: learning how it thinks, applying it consistently, and knowing when to extend it versus when to reuse what's there.

This is a craft role and a systems role at once. We need someone with real web design skills, not only systems discipline, who also wants to make their decisions hold up at scale. It's not a campaign creative role, and it's not a design engineering role: production code isn't required.

What you'll do

Product block design and system [40%]

Design the blocks themselves across the product: layout, responsive behavior, states, composition rules
Make them systematic: component architecture, tokens, naming and documentation, so they arrive ready to use and hold up as the set grows
Own the Figma source of truth and the structured definitions the block pipeline consumes
Partner with engineering and product from definition through build: align on how blocks are specified, review implementations against the Figma source, and iterate together
Work inside Flodesk's existing design system rather than beside it: apply it consistently, extend it where the product needs something new, and curate it so it stays coherent as the set grows

Web design system for Flodesk's own surfaces [25%]

Build a component and template library for flodesk.com so landing pages ship in days, not weeks
Design page templates, section patterns and responsive rules
Originate new layouts, not only assemble from existing ones
Apply current best practices in web design, digital product UX and template design, and be able to say when a convention should be followed and when it should be broken

AI-legible system design [20%]

Design constraints, schemas and token structures that let AI generation produce on-brand output reliably
Develop a working sense of where generation breaks, and design upstream to prevent it
Use Claude (or equivalent) as part of your daily workflow

Brand toolkits [15%]

Build Figma toolkits, presets and brand systems that designers, content creators and partners can use without a designer in the loop for every request
Maintain a deep, internalized understanding of the Flodesk brand

This role doesn't cover marketing campaigns, social content, event creative or illustration. Those stay with our creative designers.

What you bring

Outstanding web design craft: layout, composition, type, hierarchy, responsive behavior. A portfolio showing pages and interfaces that are genuinely well designed
Articulated design judgment about conversion and usability. You can explain what makes a landing page work, what makes a form feel effortless, what makes a page fail, and defend it
Production design system experience, in both directions: you've built a system from scratch, and you've inherited one and made it better. Component architecture, tokens, naming, documentation, curation, and a story about adoption
Deep experience in Figma: variables, tokens, component APIs, variants, modes and themes, library architecture
Working knowledge of current best practices across web design, digital products and templates: responsive standards, conversion patterns, accessibility basics, and a clear view of what a good template should and shouldn't decide for the person using it
AI fluency as a working practice. You use Claude or equivalent daily, and have a point of view on connecting AI to design workflows and on designing systems that generate well
Comfortable working under art direction while holding an independent craft standard: you can take direction, push back with reasoning, and deliver something better than what was described
Demonstrated collaboration with engineers and product teams as a day-to-day working partner, not a handoff point, ideally where your design output is consumed as structured data rather than as visual reference
Strong written communication. A meaningful share of this role's output is documentation

What we bring

Salary range of €50,000 - €65,000; the final offer will be determined based on the candidate's experience and fit for the role
Flexible hybrid: we have a beautiful office space in Barcelona, Spain
Home-office setup: €1,200 + MacBook Pro and external monitor
Learning budget: €1,000 per year
Health insurance
Unlimited flexible time-off
Stock options

Flodesk is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Flodesk is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [email protected]

Notice to California-based Candidates and Vietnam-based Candidates for Employment. This Candidate Privacy Notice is intended to provide information about how Flodesk collects and uses personal information to California consumers and candidates located in Vietnam (Vietnam-based candidates) who apply for employment with Flodesk. If you are employed by Flodesk, refer to the Employee Handbook for additional information. For any questions about this notice, please contact [email protected].

Personal Information Flodesk Collects:
Identifiers Including name, address, email, telephone number, social security number, driver license number, passport number, and other personal identifying information. For California-based candidates: Characteristics of protected classifications under California or federal law including demographic information and other personal information obtained during the application process, such as gender, race, national origin. Professional or employment-related information, such as salary/compensation and benefits packages, other relocation or job preferences, prior background, experience, skills, and other information in support of your application, reference information. Any other information you provide as a part of recruitment, job application, or interview process.

Purposes for Collecting Personal Information:
To consider qualifications, skills, and interest for employment. To communicate with you during the recruitment and interview process. To provide compensation, including payroll, and administer stock options and benefits, including medical, dental, vision, commuter, and retirement benefits. To provide human resources services and conduct performance evaluations. To monitor work eligibility including work-related licenses, credentials, training, and eligibility to work in the United States or in Vietnam. To improve recruitment and interview processes and ensure a safe and efficient working environment. To comply with applicable legal or regulatory requirements as Flodesk may transfer or store internationally your information, including to or in the United States, European Union and Vietnam and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.

For Vietnam-based candidates:
By clicking "Submit Application", You confirm that you have read the Privacy Notice and agree to allow Flodesk to process your personal data for this application, including cross-border transfer. You have the right to withdraw your consent or request data deletion at any time by contacting [email protected]

Skills

FigmaEmail Marketing