Marketing Automation Specialist

DARE TO BE A PART OF THE CHALLENGE! COME AND JOIN OUR TEAM TOGETHER WE CAN MAKE THE DIFFERENCE!

Did you know that Accenture is leading the digital transformation in the World?

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Our main purpose is to collaborate with our clients, so they can become high-performance businesses. Accenture is present in more than 200 offices, 120 cities, 56 countries and approximately 743,000 employees worldwide.

Offer

• Career development according to your profile and interests.
• Work in one of the best companies and feel proud.
• Access to an innovative methodology and tools.
• Direct contact with experts worldwide.
• Use of work schemes and cutting-edge technologies.
• Constant training.
• Work environment based on teamwork and collaboration.
• Participation in International Projects

#LI-LATAM

We are seeking a new talent to join the Commerce team, where you will have the opportunity to collaborate on projects with a global presence and a strong commitment to innovation, personalized customer experiences, and marketing transformation.

Responsibilities

You will be responsible for supporting the design, configuration, testing, activation, and optimization of automated and personalized customer journeys.

You will work closely with marketing, business, data, creative, and technology teams to translate campaign and customer experience requirements into scalable journey orchestration solutions. You will contribute to the implementation of communications across channels such as email, push notifications, SMS, in-app messages, and web experiences, depending on the project scope.

You are expected to collaborate effectively with multidisciplinary teams, take ownership of assigned configurations and deliverables, identify implementation risks, and recommend solutions that improve campaign execution, personalization, and operational efficiency.

Key responsibilities include:

• Gather and translate marketing and business requirements into customer journeys, campaigns, decision rules, and personalization use cases.
• Configure and maintain journeys and campaigns in Adobe Journey Optimizer.
• Support the configuration of audiences, events, conditions, wait activities, business rules, frequency controls, and journey entry criteria.
• Configure message templates, fragments, personalization attributes, dynamic content, and channel-specific components.
• Execute functional testing, data validation, audience validation, proofs, dry runs, and campaign quality assurance activities.
• Troubleshoot journey execution, audience qualification, personalization, content rendering, and message delivery issues.
• Collaborate with marketing, creative, data, development, and platform teams to ensure that campaigns are implemented according to business and technical requirements.
• Support journey monitoring, performance analysis, operational controls, documentation, and continuous improvement.
• Identify opportunities to improve journey orchestration, campaign reuse, personalization, governance, and time to market.
• Develop knowledge of Adobe Experience Platform, including schemas, datasets, identities, profiles, audiences, consent, and data activation concepts.

Preferred Skills and Experience

• Intermediate or advanced knowledge of Adobe Journey Optimizer.
• Experience with marketing automation, campaign management, customer journey orchestration, or personalization platforms.
• Understanding of audience segmentation, customer profiles, events, decision logic, personalization, and omnichannel communications.
• Knowledge of Adobe Experience Platform is preferred; candidates must be willing to develop functional and technical proficiency in AEP.
• Knowledge of email HTML, responsive email design, push notifications, SMS, APIs, JSON, or data structures is a plus.
• Familiarity with Adobe Campaign, Salesforce Marketing Cloud, Braze, Oracle Responsys, or similar marketing automation platforms is advantageous.
• Strong problem-solving, organization, documentation, and stakeholder management skills.
• Ability to collaborate with business and technical stakeholders in multidisciplinary and global environments

Accenture does not discriminate based on race, religion, color, sex, age, disability, nationality, sexual orientation, gender identity or expression, or for any other reason covered by local law.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

Declaración de igualdad de oportunidades en el empleo

Creemos que nadie debe ser discriminado por sus diferencias. Todas las decisiones de empleo se tomarán sin importar la edad, raza, credo, color, religión, sexo, origen nacional, ascendencia, discapacidad, condición de veterano militar, orientación sexual, identidad o expresión de género, información genética, estado civil, ciudadanía ni ningún otro criterio protegido por la legislación aplicable. Nuestra rica diversidad nos hace más innovadores, competitivos y creativos, lo que nos ayuda a servir mejor a nuestros clientes y comunidades.