VP of Marketing

VP of Marketing

Civitas Learning is looking for a highly professional and confident individual to join our Marketing team. As VP of Marketing, you'll own Civitas Learning's marketing function end-to-end — setting the strategic direction, running the organization, and building the team that carries it out. You'll be the owner of brand, demand generation, and customer engagement strategy, translating company-level growth objectives into a marketing plan that materially moves revenue, pipeline, and market position. You'll operate as a peer to Sales, Product, and Customer Development leadership, and as a key voice in company-wide strategic planning.

What you will do as a VP of Marketing:  

• Own and evolve Civitas Learning's marketing strategy, setting multi-year direction in partnership with the executive team and translating company goals into an actionable marketing roadmap.
• Build, resource, and govern the marketing organization — owning budget planning, vendor relationships, and operational infrastructure across the function.
• Recruit, develop, and lead a high-performing marketing leadership team, building depth across brand, demand gen, product marketing, and marketing operations.
• Set the demand generation and pipeline strategy across channels, holding the function accountable to pipeline, acquisition, and revenue-contribution targets.
• Own brand strategy and market positioning for Civitas Learning, elevating the company's presence and thought leadership across the higher education market.
• Serve as the point of alignment with Sales, Product, and Customer Development leadership, ensuring marketing strategy is embedded in company-wide go-to-market planning.
• Bring a point of view on market trends, competitive dynamics, and customer insight to leadership-level conversations, shaping company strategy beyond marketing alone.
• Define the marketing measurement framework — establishing the KPIs, ROI models, and reporting cadence the executive team uses to evaluate marketing performance.

What we are looking for: 

Required Qualifications:

• 10+ years of progressive marketing leadership experience, with a substantial track record in SaaS, software, or technology U.S companies 
• 5+ years leading marketing organizations, including experience building and scaling teams through significant company growth.
• Demonstrated experience owning a marketing P&L, including budget planning, resource allocation, and vendor/agency management at scale.
• Deep experience with brand management and content management systems, with a track record of elevating brand equity in a competitive market.
• Proven partnership with product, sales, and customer success functions, and comfort operating as a cross-functional partner.
• A track record of building and executing integrated marketing strategies that produce measurable, board-visible business results.
• Direct experience with the U.S. higher education market is strongly preferred.
• Advanced proficiency with Marketing Automation Platforms (MAPs) and CRM systems (e.g., Salesforce, HubSpot).
• Command of marketing analytics and attribution platforms, with the ability to translate data into strategic decisions for the executive team

What you'll get: 

• Competitive salary
• Full benefits (paid medical, dental, vision, 401k match)
• 100% remote work environment with the ability to work from anywhere (availability during U.S. business hours required)
• Unlimited, flexible PTO
• Every other Friday off
• Monthly stipend for home office, professional development, or wellness expenses
• Generous parental leave policy
• Inclusive reimbursement fund for reproductive health, adoption, or gender affirmation treatment