- Location
- New York, NY, US
- Type
- Full-time
- Department
- Marketing
- Closing date
- Today
- Source
- iCIMS
Description
Company Description
Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.
Overview
The Supervisor of Content works across content and digital, supporting the AD and supported by the Negotiator/Planner and Assistant Negotiator/Planner.
Responsibilities
Focused on direct activation with digital and content publishers, contributing to drive creativity, ideation, and innovation that leads to ownable consumer engagement opportunities in the content and digital space.
Provide strategic input based on audience insights, deep past performance analysis and robust knowledge of the marketplace throughout content and digital investment expertise
Collaborate in negotiation strategies by building strong relationships with content and digital publishers
Help to set overall objectives and corresponding KPIs for each campaigns
Steward smooth and timely campaign launch and execution thanks to a sharp attention to detail throughout the execution process.
Perform scheduled optimization efforts for online media campaigns as well as troubleshooting, ad delivery, and ad performance
Manage the team to accurately and timely reconcile billing
Collaborate with the Strategy, Precision, Video, Search and Analytics teams to achieve the creation and execution of customized integrated marketing solutions, driving ROI for the brands.
Ensure key information is provided to and through the teams in a timely manner including any updates or issues to guarantee swift turnaround and buttoned up execution of campaigns
Issues to be laddered up to AD and VP as needed
Understand the content & digital landscape and adopt new media trends from a publisher, audience and category perspective if relevant to clients’ objectives and able to deliver quantifiable ROI.
Marketplace facing – build relationships and understand landscape across content and digital partners
Build, maintain and grow client relationships, in support of the team
Contribute to client presentations and lead management of deliverables and communications especially as it pertains to content and digital campaigns
Understand and articulate client category expertise and knowledge of the competitive landscape
Leverage strong project management skills and team player mind set to collaborate with IAT (including Creative, PR and Shopper teams) projects and meetings in order to deliver holistic strategies for the brands
Supervise, direct and review the development and implementation of content and digital campaigns by negotiators/planners & assistants
Assist in developing the team into highly respected and trusted professionals by helping to grow their skill-sets and thought-processes through mentorship, evaluation and training
Knowledge-sharing with all team members to guarantee that PMX & Zenith solutions, tools, best practices and processes are used and applied for the brands they manage
Qualifications
The Supervisors should be experts in using the tools outlined below encompassing the Content and Digital Investment practices. The Supervisors will train the junior team members into using these tools; answering their questions and helping them overcome any issues. The Supervisors will request the negotiator/planner and assistant planner to leverage the tools and platforms when and if needed.
Digital Investment: Prisma, Lumina, Wrike, Comscore, JIRA, DCM, Double Verrify, Sales Force, MP, Amazon Attribution,
Content Investment: Infegy, MRI, Scarburough, eMarketer, MOAT, Fluency (Influencer Product)
Travel when needed for client shoots and meetings.
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].
All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply.
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