Marketing & Communications Coordinator

Description

At Accra, our mission is to improve lives by providing individualized homecare services and support to people living at home. We foster an environment where every employee is respected, celebrated, and encouraged to bring their whole self to work. 

Why Work at Accra?

Accra offers a comprehensive benefits package designed to support your personal well-being, professional growth, and financial future:

• Work/Life Balance: Schedules designed to help you thrive.
• Generous PTO: Including an additional paid day dedicated to self-care and a separate paid day for community volunteering.
• Mental Health Support: Free wellbeing programs.
• Smart Financial Options: HSA & FSA plans to help you plan ahead.
• Secure Your Future: 401(k) retirement plan to invest in tomorrow.
• Comprehensive Benefits: Medical, dental, and vision coverage for full-time employees.
• Professional Development: Training and growth opportunities to advance your career.

About This Role:

The Marketing & Communications Coordinator is responsible for executing integrated marketing campaigns, maintaining core marketing platforms, and supporting internal and external communications to drive client referrals, strengthen brand awareness, and ensure effective messaging across Accra’s audiences. This role partners closely with the Marketing Manager and cross-functional teams to translate strategy into high-impact execution. 

What You Will Do:

• Plan, create, and execute multi-channel marketing campaigns (email, web, social, print) that align with strategic goals and drive lead generation.
• Generate a 15% year-over-year increase in client referrals, with marketing efforts contributing directly to that lift.
• Design, write, and distribute monthly communications to Accra’s referral partner audience that consistently generates engagement and contributes to increasing referrals.
• Ensure all visual marketing collateral created meets brand-standards.
• Oversee the Accra Advocate (Accra’s monthly touchpoint for referral partners), with thoughtfully sourced content that maintains email engagement benchmarks.
• Collaborate cross-functionally with outreach, operations, and care teams to source impactful stories, gather insights, and support internal initiatives with compelling marketing.
• Maintain Accra’s core marketing platforms and ensure systems run smoothly and reliably, including the website (WordPress: updating content as requested/needed and monitoring integrations); email system (MailChimp: sourcing and uploading contact lists/ensuring proper audiences); and social media accounts -- ensuring accuracy, consistency, and performance across platforms.
• Write blog content that supports the marketing team's goal of moving homecare related terms into the top 3 positions in search ("PCA”, “CFSS”, “245D”, “FMS", etc.) within 12 months.
• Manage and maintain Accra's Homebase internet, working with and across teams to fulfill updates as requested/needed.
• Ensure all marketing & internal communications reflect Accra’s person-centered values by centering client, caregiver, and family voices; accurately representing diverse experiences; and using accessible and inclusive language for Accra’s audiences 
• Own the social media content calendar and posting cadence, coordinating weekly content deployment across social platforms in alignment with priorities set with the Manager.
• Handle communications from Accra's service teams to distribute to Clients, Caregivers, and/or Responsible Parties.
• Plan and host a monthly Townhall with, and for, AMG staff. 
• Ability to travel independently across the Accra geographic service areas as needed.

Requirements

• Bachelor of Arts degree in marketing, communications, or related field.
• Minimum one year of communications experience, specifically in MailChimp or similar marketing platforms.
• 1-3 years of experience with digital design in Canva, Adobe, or similar design tools.
• Proficiency in using a variety of computer applications to include Microsoft Office.
• Ability to think strategically and creatively, with a strong focus on delivering results.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills, with the ability to build relationships across all levels of the organization.
• Proven ability to prioritize and meet deadlines.