Account Director

The purpose of this role is to provide strategic recommendations and manage all resources to ensure the Client’s marketing needs are met. They are viewed as a trusted advisor to client, understands and articulates client business insights and leverages to contribute ways to move business forward, lead and monitor the day-to-day activities; proactively identify new business building insights and opportunities, manage, motivate and develop their team; work with other departments to develop and execute strategies that will build the Client’s business.

Job Description:

Key responsibilities:

Audience, Data & Insight Leadership

• Champion an evidence-led approach to planning using industry and proprietary tools.
• Translate audience segmentation into practical channel, geographic, proposition and investment decisions.
• Identify differences in audience behaviour, attention, media consumption and regional opportunity.
• Ensure insights are turned into planning decisions, rather than remaining descriptive research.

Client Leadership & Strategic Partnership

• Act as a senior day-to-day partner to key client stakeholders.
• Build trusted relationships across marketing, commercial, procurement and senior leadership stakeholders.
• Understand the client's broader business priorities and translate these into actionable media priorities.
• Provide proactive strategic counsel rather than simply responding to campaign briefs.
• Lead senior presentations, business reviews, strategy sessions and critical client conversations.
• Connect individual campaigns and requests back to the wider business and media strategy.

Integrated Strategic Media Strategy

• Development of integrated media strategies across TV, radio, OOH, sponsorship, partnerships and emerging media opportunities.

• Ensure media recommendations are grounded in audience understanding, business objectives, market intelligence and commercial priorities.
• Guide the application of audience, research and planning tools to identify regional, behavioural and channel opportunities.

• Ensure strategies translate clearly into executable media plans.

• Translate campaign strategies, audience segmentation and media insights into clear, compelling ExCo-level decks that support senior stakeholder understanding and decision-making

• Demonstrate strong project management capability, coordinating complex, multi-channel campaigns across multiple stakeholders, workstreams, budgets and timelines to ensure seamless delivery 

Location:

Sandton

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent