Manager, Propositions GTM

FIND YOUR 'BETTER' AT AIA

We don’t simply believe in being ‘The Best’. We believe in better - because there’s no limit to how far ‘better’ can take us.

We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives.

If you believe in better, we’d love to hear from you.

About the Role

Report to: Associate Director, Product & Propositions
Location: Hochiminh City
Function: Marketing & Partnership Distribution | Department: Product & Proposition
Type: Managerial

THE OPPORTUNITY:

We are looking for Manager, Propositions GTM who is responsible for

• Planning, developing, driving and executing impactful go-to-market (GTM) strategies for AIA’s product and proposition portfolio across distribution channels.

• Ensuring each proposition is launched with clear positioning, compelling customer relevance, effective sales enablement, and measurable business impact.

• Building/coaching high performance team to ensure deliver expected outcomes.

ROLES & RESPONSIBILITIES:

Propositions GTM (60%)

• Develop and standardize the Go-To-Market (GTM) framework across Distribution channels to ensure consistent and effective launches.

• Partner with Proposition Development teams to translate customer insights, market intelligence, and competitive analysis into compelling proposition positioning, value propositions, and GTM strategies.

• Lead end-to-end GTM planning and execution for new and existing propositions, including launch strategy, product packaging, customer communication, sales activation, and performance tracking.

• Drive the development and deployment of proposition collateral, sales tools, training materials, sales scripts, and customer-facing content to support distribution effectiveness.

• Collaborate with Distribution, Marketing, Training, ECM, Digital, Legal, Compliance, and Operations teams to ensure launch readiness and successful execution of GTM initiatives.

• Drive a Customer-Centric selling approach by transforming proposition conversations from product-feature-focused discussions to customer needs, pain points, and solution-based recommendations.

Team management (30%)

• Set goals and objectives for team members to achieve operational results. Detail review to ensure quality of operations and run results of individual staff.

• Train team members and hold career development conversations to help them grow in their roles.

Other (10%)

• Develop and manage relationships with key stakeholders on distribution channels.

• Ensure compliance with local, group standards and all regulations.

MINIMUM JOB REQUIREMENTS:

• Education – bachelor’s degree from reputable universities. Master’s degree is preferred.

• Experience – At least 5 years of experience in Life / Health Insurance, Financial Services. Experience in product marketing, life insurance product sales training is preferred.   

• Excellent command of English and Vietnamese, both written and oral.

• Special requirements:
  - Customer-Centric mindset
  - Presentation and communication at influencing level

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.