Marketing Manager — Brand & Patient Marketing

Description

Join Our Marketing Team

Tareen Dermatology is seeking a strategic, creative, and collaborative Marketing Manager — Brand & Patient Marketing to join our growing team.

The Marketing Manager — Brand & Patient Marketing will develop and execute integrated marketing strategies that strengthen the Tareen Dermatology brand, engage patients, support providers and service lines, and drive growth across all locations.

This role focuses on brand management, creative development, patient marketing, content, communications, and campaign strategy while supporting broader initiatives across digital marketing, website content, email and SMS, events, paid media, and other channels based on department priorities.

Local and regional travel to Tareen Dermatology locations, community events, marketing events, and other business-related activities is required as needed. Occasional evening or weekend availability may be required for events.

Qualifications

Required

• Four or more years of experience in marketing, brand management, communications, or a related field
• Experience developing and executing integrated, multichannel marketing campaigns
• Strong creative judgment with experience in branding, content development, messaging, or visual direction
• Excellent written and verbal communication skills
• Working knowledge of digital marketing, social media, email marketing, websites, and campaign performance
• Strong project management, organization, collaboration, and prioritization skills
• Ability to manage multiple projects in a fast-paced, multi-location environment
• Comfort using artificial intelligence tools and emerging marketing technology

Preferred

• Bachelor’s degree in marketing, communications, business, or a related field, or comparable professional experience
• Experience with Canva, Adobe Creative Suite, or similar creative platforms
• Experience in healthcare, aesthetics, wellness, multi-location, or consumer marketing

Essential Responsibilities

Brand and Creative

• Maintain and strengthen the organization’s brand voice, messaging, visual identity, and consistency across channels and locations
• Develop campaign concepts, creative briefs, messaging, and visual direction aligned with organizational priorities
• Create or oversee marketing assets using Canva, Adobe, AI tools, templates, and outside resources as appropriate
• Review creative materials for brand consistency, quality, accuracy, and effectiveness

Patient Marketing and Campaigns

• Develop integrated campaigns supporting patient acquisition, engagement, retention, and awareness
• Support medical, surgical, aesthetic, provider, location, and seasonal marketing initiatives
• Develop campaign messaging for social media, email and SMS, websites, digital advertising, print materials, events, and in-practice marketing
• Review campaign performance and use results and insights to strengthen future initiatives

Content and Social Media

• Help lead organic social media and content strategy across Tareen Dermatology channels
• Develop content featuring providers, patient education, treatments, before-and-after results, testimonials, community initiatives, and patient stories
• Partner with the Marketing Operations and Outreach Coordinator on content collection, scheduling, photography, video, and campaign execution

Provider and Aesthetic Marketing

• Develop marketing initiatives supporting new and existing providers, clinic locations, and priority service lines
• Partner closely with aesthetic teams on promotions, treatments, events, patient education, and growth opportunities
• Identify opportunities to increase awareness and patient demand across locations and services

Communications, Public Relations, and Reputation

• Support patient communications, organizational announcements, public relations, media opportunities, and reputation initiatives
• Develop clear and consistent messaging for internal and external audiences
• Support brand ambassador, influencer, and partnership marketing initiatives

Events and Community Marketing

• Support marketing and community events, including event strategy, promotion, materials, brand presence, on-site support, and post-event marketing
• Partner with the Marketing Operations and Outreach Coordinator and Clinical Referral Manager to support event execution and community engagement
• Identify opportunities to extend event content and engagement across marketing channels

Cross-Functional Marketing

• Collaborate with the Director of Marketing, other Marketing Managers, the Marketing Operations and Outreach Coordinator, the Clinical Referral Manager, agency partners, providers, and operational teams
• Support initiatives involving the website, search engine optimization, email and SMS, paid media, analytics, and other marketing functions based on department needs
• Use AI and marketing technology to improve efficiency, creative development, and campaign execution
• Support other marketing priorities as the organization continues to grow and evolve

Skills & Abilities

• Strategic thinking with the ability to translate business priorities into compelling and measurable marketing initiatives
• Strong creativity, brand judgment, and attention to quality and consistency
• Excellent communication, collaboration, and stakeholder-management skills
• Strong project management and organizational abilities
• Ability to manage multiple priorities and meet deadlines
• Data-informed decision-making and the ability to apply campaign insights to future work
• Initiative, adaptability, and a growth-oriented approach
• Ability to work independently and collaboratively

Success Measures

Success will be measured through brand consistency, campaign performance, patient engagement and acquisition, provider and service-line growth, content performance, project execution, stakeholder collaboration, and overall contribution to Marketing Department goals.

Benefits

• Competitive Compensation
• Paid Time Off (PTO)
• Paid Holidays
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Disability Insurance
• Employee Assistance Program (EAP)
• 401(k) with Company Match
• Professional Development Opportunities

About Tareen Dermatology

Tareen Dermatology is a physician-owned practice specializing in medical, surgical, and cosmetic dermatology. Our mission is to provide compassionate, state-of-the-art dermatologic care with an emphasis on early diagnosis, patient education, and comprehensive skincare. We are committed to delivering exceptional patient experiences while fostering a collaborative and supportive workplace culture.