Commercial Retail Marketing Manager

## Description

KEY ROLES & RESPONSIBILITIES

1\. Corporate Sales Strategy & Business Planning

• Lead the development and execution of annual and mid-/long-term Corporate Sales strategy and business plans aligned with Affiliate and regional priorities.

• Identify growth opportunities and business priorities based on consumer, channel and business insights.

• Monitor channel performance and market dynamics, recommending strategic actions to improve business performance and consumer experience.

• Drive continuous improvement of the Corporate Sales business model to enhance productivity, scalability, and long-term growth.

2\. Corporate Sales Channel & Retail Marketing Leadership

• Oversee retail marketing strategies and execution for Outlet, Company Store and Online Corporate Sales businesses.

• Ensure assortment, pricing, promotions, marketing calendars and consumer activations are aligned with business objectives and relevant global/regional guidelines.

• Drive channel-specific initiatives and promotional programs to maximize traffic, conversion, consumer engagement and sales productivity.

• Ensure effective execution of key promotional programs, events and consumer touchpoints.

• Provide leadership and direction to team members to ensure consistent and effective execution across channels.

3\. P&L, Business Performance & Operational Excellence

• Manage Corporate Sales business performance, including sales, profitability, expenses and investment efficiency.

• Lead annual budget planning and financial performance reviews in partnership with Finance.

• Identify performance gaps, business risks, productivity opportunities, and develop corrective action plans.

• Oversee inventory health, product demand, stock productivity and regional/global excess inventory opportunities across Corporate Sales.

• Partner with SCM to optimize demand forecasting, inventory allocation and inventory utilization.

4\. Business Analytics & Performance Management

• Lead regular business reviews to evaluate performance against sales, profitability and productivity targets.

• Analyze sales, products, promotion, inventory and consumer data to identify trends, risks and growth opportunities.

• Prepare and communicate key business updates, performance insights and recommendations to Commercial leadership and relevant stakeholders.

5\. Cross-functional & Regional Stakeholder Management

• Act as a key liaison between Corporate Sales and cross-functional partners including Brand, Finance and Supply Chain.

• Drive alignment between brand objectives and Corporate Sales opportunities, while maintaining a holistic company-wide and commercial perspective.

• Build effective partnerships with regional Corporate Sales teams and relevant functions to support business goals.

6\. Team Leadership & Capability Development

• Set clear objectives, roles and accountabilities across the team.

• Provide regular performance feedback, coaching and development opportunities.

• Build team capability in commercial thinking, analytics, retail marketing and operational excellence.

• Foster a collaborative, accountable and high-performance team culture.

## Qualifications

Education

• University-level education

Experiences

• 8-10 years of experience in commercial planning, retail(Trade) marketing, sales, retail operations, or channel management

• Experience in beauty, luxury, FMCG, consumer goods, or retail industry preferred

• Experience managing business performance, including sales, Profitability, budget, inventory

• Experience leading and developing teams

Functional Competencies

• Strong commercial acumen and understanding of retail marketing and key sales drivers

• Advanced analytical capability to translate business data into actionable insights

• Effective stakeholder management and influencing skills across relative functions and regions.

• Proven people leadership with the ability to coach and develop team members.

• Excellent verbal and written communication skills in both Korean and English.