Specialist, Franchise Loyalty & CRM

Position Overview

The Analyst, Digital Marketing assists with the marketing, promotion, development, and support of the company's national Omni-Channel Digital Marketing (OCDM) solutions and platforms. The role will work with team members in Retail Services, cross-functional teams, vendor/partners, and directly with retail customers to provide an exceptional digital marketing Customer Experience. The Digital Marketing Analyst works with other team members and the Retail Services Leadership Team to demonstrate the Company's Values, execute the Company's Strategic Objectives, and continually elevate the Customer Experience.

Job Description

The Specialist, Franchise Loyalty & CRM serves as the primary loyalty and customer engagement resource for Piggly Wiggly franchise owners, store leaders, and shoppers across Wisconsin and Illinois. This role supports stores in building stronger customer relationships and driving loyalty program adoption through the Pig Points! rewards program.

This is a hybrid role based in Sheboygan, WI.

The Specialist, Franchise Loyalty & CRM is responsible for the administration, execution, and performance of the organization's franchise loyalty and customer relationship management (CRM) programs. This role leverages customer data, loyalty marketing, digital communications, and promotional analytics to drive customer acquisition, retention, engagement, and sales growth across franchise locations. The position serves as a key liaison between stores, vendors, and internal stakeholders to deliver consistent customer experience, optimize program performance, and provide actionable insights that support business objectives.

Key Responsibilities:

1. Loyalty Program Management

Manage and optimize the franchise loyalty program, including promotional strategies, rewards, member engagement initiatives, program enhancements, and ongoing performance monitoring.

2. Promotions & Digital Offers

Develop, execute, and maintain loyalty promotions, digital coupons, targeted offers, and incentive programs that support merchandising, marketing, and business objectives.

3. Customer Communications & CRM

Manage customer communications across email, SMS, mobile app, push notifications, and automated lifecycle campaigns, utilizing segmentation and personalization strategies to drive engagement and retention.

4. Data Analytics & Reporting

Analyze customer, promotional, and loyalty performance data; develop recurring reports and dashboards; and provide actionable recommendations that improve program effectiveness, customer retention, and sales performance.

5. Customer Database Administration

Maintain the accuracy, integrity, and security of loyalty member and customer databases, ensuring compliance with applicable privacy regulations and company policies.

6. Store & Franchise Support

Serve as the primary loyalty and CRM resource for store leadership by supporting promotional initiatives, providing training and guidance, resolving program issues, and delivering location-specific performance insights.

7. Cross-Functional Collaboration

Partner with marketing, merchandising, operations, IT, finance, HR, ecommerce, and external vendors to ensure loyalty initiatives are effectively integrated across all customer touchpoints.

8. Customer Experience & Program Optimization

Identify opportunities to enhance customer engagement, improve loyalty program adoption, and increase member value through testing, segmentation, personalization, and continuous program improvement.

9. Industry Trends & Innovation

Monitor loyalty, CRM, retail, and digital marketing trends and recommend new programs, technologies, and best practices that strengthen customer loyalty and business performance.

Specialized Knowledge

• Loyalty and CRM marketing
• Shopper marketing and customer retention strategies
• Customer segmentation and lifecycle marketing
• Digital coupon management
• Marketing analytics and reporting
• Email and SMS marketing platforms
• Customer data privacy and compliance
• Retail and grocery marketing operations
• Microsoft Excel and business reporting tools

Specialized Skills

• Data analysis and interpretation
• Advanced Excel and reporting
• Campaign execution and quality assurance
• Customer segmentation and targeting
• Written communication and content development
• Project and calendar management
• Problem solving and troubleshooting
• Store and stakeholder relationship management
• Presentation and training skills

Here’s what you’ll need:

• Bachelor's degree in Advertising, Communications, Business Administration or related area or equivalent combination of education and experience.
• Minimum of 3+ years of job experience in Marketing, Advertising, or related area.
• Experience with Marketing software and tools required.
• Strong written and verbal communication skills.
• Ability to work collaboratively with internal associates, including management and external customers.
• General knowledge of marketing strategies and basic analytical skills.
• Proficient computer skills including Microsoft Office (Word and Excel) required.
• Ability to travel up to 15% based upon department and customer needs.
• Must have attention to detail and effective planning, organization, prioritization and project/time management skills to meet deadline driven timelines.

Qualifications

Bachelor's Degree - Marketing

Shift

Company

C&S Wholesale Grocers, LLC

About Our Company

C&S Wholesale Grocers, LLC is an industry leader in supply chain solutions and wholesale grocery supply in the United States. Founded in 1918 as a supplier to independent grocery stores, C&S now services customers of all sizes, supplying more than 7,500 independent supermarkets, chain stores, military bases and institutions with over 100,000 different products. C&S also proudly operates and supports corporate grocery stores and services independent franchisees under a chain-style model throughout the Midwest, South and Northeast. We are an engaged corporate citizen, supporting causes that positively impact our communities.

Working Safely is a Condition of Employment at C&S Wholesale Grocers, LLC. C&S Wholesale Grocers is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any other applicable state or federal protected class. The Company provides affirmative action in employment for qualified Individuals with a Disability and Protected Veterans in compliance with Section 503 of the Rehabilitation Act and the Vietnam Era Veterans’ Readjustment Assistance Act.