Director Marketing

📣 Join ViCentra – Empower Bold Change in MedTech

📍 Location: Utrecht
💼 Hybrid

🌍 Making Every Move Matter

At ViCentra, we’re on a mission to make living with diabetes easier, by designing simple, beautiful, and effective solutions that fit people’s lives — not the other way around. We combine technological innovation with human-centered design to empower people with more freedom, confidence, and life on their terms. Our values; Be Bold, Build Trust, Focus on the Customer and Deliver Excellence drive everything we create and every decision we make.

We believe that when ambition meets purpose, remarkable things happen. If you thrive in a space where ideas accelerate, challenges spark growth, and making a difference is the goal, ViCentra is your next great adventure. 🚀

👩💻 Your Impact

As Marketing Director, EMEA, you'll lead ViCentra's European marketing function across all current and future EMEA markets, driving commercial success for the Kaleido hybrid closed loop insulin patch pump system and its associated digital health ecosystem. You'll build and execute pan-EU marketing strategy, develop a high-performing team of country and functional marketing managers, and ensure brand and commercial consistency across Germany, France, and the Netherlands.

With ViCentra actively preparing market entry into Europe you'll be central to the company's growth agenda, shaping how Kaleido reaches new patients and healthcare providers across Europe. This role calls for an exceptional blend of strategic vision, people leadership, and hands-on commercial marketing execution in medical device and digital health.

🔧 What You’ll Take On

In your role, you will:

• Own and execute the annual EU marketing strategy for the Kaleido system, aligning market-specific plans across Germany, France, The Netherlands, and pipeline markets.

• Lead integrated marketing campaigns spanning HCP, patient, and payer audiences, ensuring alignment with global upstream strategy, the product roadmap, and regulatory timelines.

• Lead, coach, and grow a team of EU marketing managers, recruiting new country leads as part of our market expansion.

• Safeguard brand consistency across EU markets, overseeing pan-EU assets, HCP and patient content, digital presence, and ViCentra's presence at key congresses (ATTD, EASD).

• Provide strategic direction to country Marketing Managers, ensuring well-resourced local plans and overseeing market entry in new markets.

• Serve as the senior marketing point of contact for distribution partners (PSADs, Mediq, Spezimed), aligning country activity with Market Access and Sales.

• Own the EU digital marketing strategy, website, SEO/SEA, CRM, email, and social, including a Direct-to-Consumer plan across markets.

• Track EU market and competitive intelligence, turning insights into strategic recommendations for the VP Global Marketing and senior leadership.

• Own and optimise the EU marketing budget, defining and reporting on KPIs for brand awareness, HCP reach, congress ROI, digital engagement, and pipeline contribution.

• Partner cross-functionally with Global Marketing, Product Management, Medical Affairs, Regulatory, and Market Access to ensure compliant, evidence-based, launch-ready marketing across the EU.