Who are we?
At UpGuard, we are replacing manual security bottlenecks with AI-driven precision. Fresh off a US$75M Series C, we are scaling our infrastructure to process 100 billion risk signals daily. This isn’t just growth; it’s a total reimagining of how the world manages cyber risk.
We build the Cyber Risk Posture Management (CRPM) platform that security teams actually love. By integrating security ratings, threat intel, and agentic AI, we empower organisations to stay ahead of an ever evolving attack surface.
We aren’t just building another tool; we’re defining a category. We provide the autonomy to ship world-class technology and the resources to do it at a global scale.
The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. UpGuard’s vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for organisations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand.
Where does this role fit in?
As Lifecycle Marketing Manager, you’ll own the strategy, design and execution of the marketing systems that convert interest into pipeline.
You’ll sit within the Pipeline Marketing team and be responsible for building the lifecycle engine that powers demand generation—from first touch through to expansion. You’ll create scalable nurture programs, lead management frameworks and email capabilities that help thousands of prospects progress through their buying journey while enabling our product marketing squads to execute consistently.
This is a highly cross-functional role. You’ll work closely with Product Marketing, Marketing Operations, BDRs, Sales, Customer Success and Revenue Operations to ensure our lifecycle programs drive measurable pipeline impact.
We’re looking for someone who enjoys building. Someone who can zoom out to design an operating model, then jump into HubSpot to make it real.
