Vice President, Storefront

Who We Are 

Newfold Digital is a leading web technology company serving millions of customers globally through a portfolio of iconic brands, including Bluehost, HostGator, Domain.com, Network Solutions, Register.com, and Web.com. 

We help entrepreneurs and small businesses build, manage, and grow their digital presence. As AI reshapes how businesses build, discover, operate, and engage with customers, we are evolving our platforms and partnerships to help define the next generation of technology for SMBs. 

What You’ll Do & How You’ll Make Your Mark 

Network Solutions, a Newfold Digital brand, is seeking a strategic and results-oriented Vice President of Storefront to own the commercial performance, optimization, and growth of Network Solutions' customer-facing digital business. This executive will own the end-to-end storefront ecosystem, driving customer acquisition, conversion, cross-sell, upsell, retention, and revenue growth across our digital product portfolio, including domains, web hosting, website solutions, email, security, productivity, and emerging digital services.

As a key member of the Network Solutions leadership team, the VP of Storefront will partner closely with Product, Brand, Acquisition, Engineering, Analytics, Customer Experience, and Finance to create a seamless, high-performing customer journey that accelerates growth and maximizes customer lifetime value.

The ideal candidate combines deep eCommerce expertise, strong commercial acumen, customer obsession, data-driven decision making, and a proven track record leading large-scale digital commerce organizations.

Storefront Strategy & Leadership 

• Define and execute the storefront vision, roadmap, and operating model aligned with Network Solutions and Domain.com growth objectives.

• Own the digital customer buying journey across acquisition, purchase, onboarding, renewal, and expansion touchpoints.

• Serve as the executive leader responsible for storefront performance, customer experience, conversion optimization, and revenue growth.

• Lead and develop a high-performing team across eCommerce, merchandising, optimization, analytics, and customer experience functions.

• Establish operating rhythms, KPIs, governance processes, and executive reporting to drive accountability and execution.

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Revenue Growth & Commercial Ownership 

• Own storefront-generated revenue and overall commercial performance, including conversion, average order value (AOV), customer lifetime value (LTV), attach rates, renewal performance, and cross-sell outcomes.

• Drive product attachment and multi-product adoption across domains, hosting, professional email, website services, SSL, cybersecurity, and productivity solutions to expand portfolio penetration.

• Develop growth strategies that increase product adoption and drive monetization across the customer lifecycle, including pricing optimization, bundling strategies, promotions, and personalized offers.

• Serve as a strategic advisor to the SVP on business performance and growth.

Digital Commerce & Optimization 

• Lead all aspects of storefront merchandising, purchase flows, checkout experiences, product presentation, and self-service buying experiences.

• Build a culture of experimentation through A/B testing, personalization, targeting, and data-driven optimization.

• Ensure frictionless user experiences that improve conversion rates and customer satisfaction.

• Partner with UX and Design teams to continuously enhance customer engagement and usability.

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Product & Platform Partnership 

• Collaborate with Product and Engineering leaders to establish a scalable storefront technology strategy.

• Influence prioritization of commerce platform investments and customer experience enhancements.

• Ensure storefront experiences effectively communicate product value propositions and customer benefits.

• Support expansion into new products, services, markets, and customer segments.

Data, Analytics & Insights 

• Leverage customer, behavioral, and revenue data to identify growth opportunities and optimize performance.

• Develop executive dashboards and performance frameworks to measure business impact.

• Utilize predictive analytics and customer insights to inform investment decisions and customer engagement strategies.

• Establish metrics-driven decision making across the organization.

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Customer Experience 

• Champion a customer-first culture across all storefront interactions.

• Partner with Customer Success and Support organizations to improve customer journeys and reduce friction.

• Drive initiatives that enhance customer trust, retention, and brand loyalty.

• Ensure consistency across desktop, mobile, and emerging digital channels.

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Leadership Expectations 

• Inspire and lead through influence in a highly matrixed organization.

• Build alignment across business units and stakeholder groups.

• Drive organizational transformation and change management initiatives.

• Develop future leaders through coaching, mentorship, and succession planning.

• Foster a culture of innovation, accountability, collaboration, and continuous improvement.

Who You Are & What You’ll Need to Succeed 

Required Qualifications 

• Bachelor's degree in Business, Marketing, Technology, Economics, or a related discipline.

• 15+ years of leadership experience in digital commerce, eCommerce, growth, product, or online marketplace environments.

• 7+ years leading large, cross-functional teams and senior leaders.

• Demonstrated ownership of significant digital revenue and P&L responsibilities.

• Demonstrated success leading subscription-based digital businesses with responsibility for revenue growth, customer lifecycle monetization, product adoption, and renewal performance.

• Proven success scaling digital storefronts and improving conversion, retention, and customer lifetime value.

• Strong understanding of subscription-based business models, SaaS, hosting, domains, or digital services.

• Expertise in digital merchandising, conversion rate optimization (CRO), pricing strategy, and customer lifecycle management.

• Experience leveraging data and experimentation frameworks to drive measurable business outcomes.

• Exceptional executive communication and stakeholder management skills.

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Preferred Qualifications 

• Experience leading commerce functions within web hosting, domains, SaaS, cybersecurity, website builders, or digital services industries.

• Experience in PE-backed, high-growth, or transformation-focused environments.

• Familiarity with subscription commerce, renewals, and customer retention strategies.

• Experience managing global teams and multi-market digital businesses.

Why You’ll Love Us 

We are at an inflection point in how technology is built and how small businesses use it. AI is accelerating software creation, changing customer discovery, and creating entirely new platforms and ecosystems. Newfold has millions of customers, global distribution, iconic brands, deep technology capabilities, and the opportunity to bring the next generation of innovation to entrepreneurs around the world. 

• We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging—our company and customers benefit when employees bring their authentic selves to work. We have 20+ affinity groups where you can network and connect with employees globally. 

• We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more! 

• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Newfold. 

Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship. 

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above. 

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