Principal Manager, Email Performance

Additional Location(s): US-MA-Marlborough; US-MN-Arden Hills

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

About the role:

Boston Scientific was recognized as a Glassdoor Best Place to Work in 2026, ranking No. 15 on the Top 100 list, reflecting the culture our employees experience every day.

The Principal Manager, Email Performance owns the optimization, measurement, and continuous improvement of the email channel across the customer lifecycle. This role sits at the intersection of strategy, analytics, and execution—driving measurable impact through data-led decision-making, experimentation, and close partnership with IT, analytics, digital product, and marketing teams.

This leader is responsible for translating business goals into email performance strategies, ensuring campaigns and automated journeys deliver against engagement, conversion, and retention KPIs.

Work model, sponsorship, relocation:

At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our Marlborough, Massachusetts, or Arden Hills, Minnesota, office at least three days per week. Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time. Relocation assistance is not available for this position at this time.

Your responsibilities will include:

Email Performance Strategy & Optimization

• Own the email performance framework, including KPIs, benchmarks, testing methodology, and reporting standards.
• Translate business objectives into measurable email goals (engagement, conversion, retention, revenue, or activation).
• Identify performance gaps and optimization opportunities across campaigns, automations, and lifecycle journeys.
• Lead continuous improvement initiatives using data, insights, and experimentation.
• Develop and implement strategies to grow a high-quality, first-party email subscriber base across owned digital touchpoints, while maintaining consent and list quality standards.

Analytics, Testing & Insights

• Analyze email performance across segments, journeys, and audiences to uncover trends and insights.
• Design and oversee A/B and multivariate testing for email channel in partnership with Personalization manager (subject lines, content, cadence, personalization, send-time optimization).
• Partner with data and analytics teams to ensure accurate tracking, attribution, and data integrity.
• Communicate insights clearly to stakeholders and recommend actionable next steps.

Lifecycle & Personalization

• Optimize performance across key lifecycle stages (onboarding, engagement, retention, reactivation).
• Leverage segmentation, behavioral triggers, and personalization to improve relevance and results.
• Partner with CRM and marketing teams to ensure email is fully integrated into the broader customer journey.

Deliverability & Channel Health

• Monitor and improve deliverability, list health, and sender reputation.
• Partner with technical teams to manage authentication, compliance, governance, development requirements and inbox placement best practices.
• Ensure adherence to privacy, consent, and regulatory requirements.

Cross-Functional Leadership

• Act as the email performance subject-matter expert, influencing strategy across BU and Regional teams.
• Collaborate closely with content, design, marketing operations and strategy, and IT partners.
• Prioritize the development acting as product manager for our email channel, translate business requirements to partners in IT to deliver enhancements to support marketing.
• Mentor or guide email marketers and specialists on performance best practices.

Required qualifications:

• Bachelor's degree in marketing, business or a related field.

• 8+ years of experience in email marketing, lifecycle marketing, or CRM, with a strong focus on performance optimization.

• Proven experience owning email KPIs, reporting, and testing programs.

• Strong analytical skills with the ability to turn data into clear insights and recommendations.

• Hands-on experience with email and marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo).

• Deep understanding of email deliverability, segmentation, and personalization.

• Excellent communication and stakeholder management skills.

Preferred qualifications:

• Experience working within healthcare, medical device, pharmaceutical or other regulated industries.
• Experience with customer data platforms (CDPs), business intelligence (BI) tools and advanced analytics.
• Experience in applying artificial intelligence (AI) or machine learning tools to improve targeting, testing, or performance insights.

Requisition ID: 632416

Minimum Salary: $106800

Maximum Salary: $202900

The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com—will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.

Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

Boston Scientific transforms lives through innovative medical technologies that improve the health of patients around the world. As a global medical technology leader for more than 45 years, we advance science for life by providing a broad range of high-performance solutions that address unmet patient needs and reduce the cost of healthcare. Our portfolio of devices and therapies helps physicians diagnose and treat complex cardiovascular, respiratory, digestive, oncological, neurological and urological diseases and conditions. Learn more at www.bostonscientific.com and follow us on LinkedIn.

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.