Public Relations Assistant

WHO WE ARE:
Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.

ABOUT THE ROLE:
The Public Relations Assistant supports a dynamic PR team across a wide range of initiatives, from media monitoring and press sample management to event execution and influencer outreach. This role plays a key part in keeping the department organized and running smoothly by managing calendars, press materials, and administrative functions.

This role provides a strong foundation in corporate public relations while offering opportunities to develop skills in media relations, event management, influencer outreach, product launches, and brand storytelling.

WHAT YOU'LL DO:

• Calendar and Budget Organizing:
  • Maintain and update various PR calendars (including master calendars, lifestyle calendars, performance calendars, philanthropic calendars, ambassadors and athlete calendars, etc.).
  • Assist in managing PR budgets and allocating quarterly budgets for brand integration opportunities.

• Media Monitoring and Reporting:
  • Organize daily media coverage across monitoring platforms and maintain press coverage logs and reporting databases.
  • Compile and distribute daily press recaps to the appropriate internal teams.
  • Scan, clip, and archive print, digital, and broadcast press placements, including long-lead, short-lead, and online coverage.
  • Assist with compiling media recaps, coverage reports, and other PR reporting as needed.

• Press Samples and Requests:
  • Log press requests and pulls.
  • Ship and manage inventory of press samples.
  • Submit and log shoe orders.

• Event and Outreach:
  • Support the planning and execution of various events, including:
    • Adoption events for BOBS from Skechers.
    • Press events for product launches.
    • Events featuring ambassadors and athletes.
    • Philanthropic initiatives.
    • Brand partnership events.
  • Assist with event logistics such as venue sourcing, scheduling, and event invitations.

• Influencer and Media Relations:
  • Prepare and ship mailings for gifts, social posts, and new product launches to editors, celebrities, influencers, athletes and ambassadors.
  • Maintain and build editor contact lists for print, online, regional, and broadcast media.
  • Maintain, organize and update ambassador, athlete, influencer and agency contacts.

• Administrative Support:
  • Organize and manage press materials and files.
  • Provide day-to-day administrative support, including shipping, filing, invoices, purchasing publications, maintaining department records, and other departmental needs.
  • Maintain SILA (graphics platform), including job submissions, product mood boards, and creative routing. Serve as backup to the Marketing Traffic Coordinator for graphics requests.

• Internal Communications & Collaborations:
  • Support in preparing meeting agendas and preparing meeting recaps as needed.
  • Support cross-functional communication with Marketing, Product, Digital, Social, Graphics, and other internal teams as needed.
     
• Other duties as assigned.

SKILLS & REQUIREMENTS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.

• College degree – Emphasis in Marketing/PR/Communications preferred.
• Ability to work on-site at the Skechers Headquarters in Manhattan Beach, CA.
• Demonstrated interest in Public Relations, fashion, lifestyle, and consumer products industries.
• Strong organizational and multitasking skills.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite and media monitoring tools.
• Knowledge of social media platforms and influencer marketing strategies.
• Ability to work in a fast-paced environment and meet deadlines.
• Attention to detail and accuracy in work.
• Creative thinker with a proactive and problem-solving attitude.
• Excellent interpersonal skills and a team-oriented mindset.

The pay range for this position is $27-$30/hr USD.

About Skechers

Skechers, a global Fortune 500® company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.

Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.

Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing [email protected].
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily.  The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.