Sales Director (German-speaking)

_You'll be joining a fast-scaling, founder-led company that is redefining an entire industry. Founded in 2014, this European B2B signage company has built a premium brand trusted by some of the most recognisable names in retail, hospitality, tech, and luxury — think global household brands across Germany, Sweden, Poland, and beyond._

_What makes this company unique is its ambition: to become the first truly scalable business in a sector that has historically been fragmented, craft-based, and impossible to systematise. Through smart processes, technology, and now AI, they are doing exactly that. This is not a startup at zero — it's a proven business with real revenue, real clients, and a clear roadmap to European market leadership._

_With offices in Berlin, Wrocław, and Helsingborg, they're at an exciting inflection point and building the senior commercial team to take them there._

This is one of the most important hires the company will make this year. As Sales Director, you'll architect the commercial engine — owning inbound and outbound sales, CRM and AI-driven workflow transformation, and the full customer experience from first touch to retention. You'll manage and develop a growing team of sales consultants, working closely with the founders to shape strategy and execute with discipline.

## Tasks

• Grow and develop the inbound sales team, outbound function, aftersales, and offline conversion
• Own sales team targets and metrics — structured planning and execution, not gut-feel management
• Drive customer satisfaction and retention of key brand clients
• Oversee the CRM system and full customer journey
• Develop market and customer understanding to inform product, pricing, and strategy
• Manage client relationships and resolve disputes when they arise

## Requirements

• 3+ years of experience in sales, with at least some time leading or mentoring a team
• A strong sense of ownership — you take responsibility for outcomes, not just activities
• Comfortable managing people and holding a team accountable to resultsSolid understanding of CRM systems, pipelines, and data-driven decision making
• An appetite for AI-native tools and workflow automation — you don't need to have built it all before, but you need to be genuinely excited about it
• German at native level — this is non-negotiableProfessional English
• Based in Berlin or willing to relocate — this is an on-site role

## Benefits

• Competitive base salary, complemented by bonus packages and additional incentives
• A genuine seat at the table — direct access to the founders and real influence over commercial strategy
• The chance to grow into and shape a Head of Sales role at a profitable, scaling business
• Berlin-based, on-site role with an international, mission-driven team

1. **30-minute briefing call** with our hiring team — a chance to learn more about the role and for us to understand your background

2. **30-minute interview** with the CEO and Founder — a direct conversation about your experience, leadership approach, and vision

3. **In-person meetings in Berlin** — if there's a strong mutual fit, you'll meet the team face to face to discuss the role, culture, and compensation in depth

**_If this sounds like the right next step for you, we'd love to hear from you._**