Sr. Manager, Media, Burger King, US&C

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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

We are looking for an experienced Senior Media Manager to join the Media team full-time, focusing on executing media strategies and leading tactical media planning across multiple media channels for the US market. This role will drive full-funnel strategy, execution, and innovation across paid media touchpoints, including TV, CTV, Social, Audio, Display, and OOH, translating business challenges into effective media solutions measured by media KPIs and business outcomes. As a core member of the marketing team, the Senior Media Manager will work cross-functionally with teams across Advertising, Social, Field Marketing, Marketing Execution, Marketing Analytics, Digital, and Product & Promotion Execution. The ideal candidate should have a strong background in data-led, media campaign execution and thrive in a fast-paced environment.

RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.

Responsibilities:

• Collaborate with management to drive media agency planning and buying strategy across the US.
• Partner with media agency and department leaders in budget development, audience strategy, and tactical planning and measurement frameworks across media channels.
• Support marketing ad fund management, tracking and optimizing monthly and quarterly financials against business goals.
• Elevate performance analysis to leadership, distilling metrics into actionable business insights.
• Lead media testing roadmaps across channels, focusing on revenue growth and innovation.
• Collaborate on consumer experience strategy across the purchase journey where media is a touchpoint, coordinating with eCommerce, Analytics, Promo, and Product teams.
• Accelerate data-driven strategies at every stage of the funnel and lead ongoing experimentation and testing for both short- and long-term goals.
• Maintain an in-depth understanding of media landscape trends, championing bold, creative ideas.
• Provide insights on potential partnerships, sponsorships and creator led opportunities as applicable.
• Own local media market test strategies and KPIs for product releases and strategy alignment.
• Oversee creative agency process on media assets and requirements, ensuring creative alignment and timelines.
• Communicate effectively and with agility with marketing leadership and cross-functional teams regarding media initiatives, providing updates/optimizations and results sharing

Knowledge & Skills:

• Experience with data-driven full funnel, awareness & performance campaigns.
• Comprehensive knowledge of media channels and multi-discipline, data-driven media coordination.
• Experience managing a large media budget and optimization processes to deliver business outcomes.
• Familiarity with media tools such as Nielsen Ad Intel, iSpot, Pathmatics, and Media Research tools
• Strong project management skills, with experience managing junior team members.
• Solution-oriented approach with strong analytical skills to identify opportunities and solutions.
• Excellent organizational skills and ability to prioritize in a dynamic environment.
• Strong oral and written communication skills, including experience presenting to stakeholders.

Qualifications:

• Bachelor’s degree or equivalent experience.
• Minimum 5-8+ years of media planning experience, with a strong focus on digital media. QSR experience preferred but not required.
• Preferred experience with DSPs, programmatic buying, and major paid media platforms (i.e. Meta, Google, TikTok etc.)
• Deep understanding of measurement methodologies (Marketing Mix Modeling, cohort analysis)
• Proven experience in cross-functional collaboration and team leadership.
• Ability to develop and maintain professional relationships with diverse audiences, including company leadership, partners/vendors, and cross-functional teams
• Proficiency in Microsoft Office, including Outlook, Excel, and PowerPoint.

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Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.