Senior Product Manager - AV Features

Job Description

At General Motors, we empower Product Managers to solve challenging customer and business problems. We seek passionate and innovative team members who can collaborate effectively within product management, program management, design, and engineering teams to discover and deliver impactful solutions. We hold our teams accountable for results and seek leaders who can influence teammates, stakeholders, and executives using data and logic.

As the Senior Product Manager for AV Features, you will own the vision and roadmap for AV customer-facing features, ensuring we build the right product for our customers. You will partner closely with the Product Capability team, Systems Engineering, Autonomy Engineering, UX, Safety, and Marketing to translate customer insights, competitive intelligence, and technical constraints into clear product requirements and a prioritized backlog. Acting as the voice of the customer across the AV organization, you will make principled tradeoffs, validate concepts with data and research, and drive execution from concept through launch and OTA iterations to deliver intuitive, trust-building eyes-off experiences at scale.

Success requires strong technical judgment, principled decision-making, and the ability to build alignment across engineering and vehicle teams. You should be comfortable navigating ambiguity, making tough tradeoffs, and translating business needs into engineering priorities.

What You’ll Do

• Own the long-term product vision and roadmap for customer-facing AV features across vehicle programs, balancing customer value, safety, technical constraints, and business objectives.

• Translate customer insights, competitive intelligence, and field/telemetry data into clear product requirements, PRDs, and a prioritized backlog for AV features.

• Partner with Product Capability, Systems Engineering, Autonomy, UX-HMI, Safety, and Marketing to define intuitive, trust-building eyes-off experiences from concept through launch.

• Lead cross-functional planning and execution for AV feature launches and OTA iterations, including rollout strategy, configuration, validation, and change management.

• Act as the voice of the customer in design and engineering forums, driving principled tradeoffs between usability, safety, performance, and cost.

• Define and monitor key success metrics (e.g., feature adoption, driver trust, safety leading indicators, incident/complaint rates) and use them to guide prioritization and iteration.

• Use experimentation, user research, and data analysis (sim, track, fleet, and in-market) to validate concepts, de-risk new features, and refine the product roadmap.

• Shape and evangelize the AV product strategy across the AV and vehicle organizations, building alignment with senior leaders and adjacent teams on priorities and milestones.

Your Skills & Abilities (Required Qualifications) 

• 3+ years product management or related industry experience. 

• Deep understanding of ADAS / autonomous driving systems, including how all systems interact and come together to deliver safe, automated driving experience

• Ability to reason about vehicle, compute, and sensing constraints and translate them into pragmatic product decisions and requirements.

• Strong skills in deriving actionable insights from user research, simulator and track studies, and fleet/telemetry data, and using them to drive roadmap and prioritization.

• Exceptional ability to translate highly technical autonomy and safety concepts into intuitive, customer-facing features and crisp requirements for engineering teams.

• Comfortable navigating regulatory ambiguity, safety tradeoffs, and evolving autonomy while making principled, data-informed decisions.

• Proven ability to align and influence cross-functional partners (engineering, safety, UX, marketing, operations) around a clear product strategy and set of outcomes.

What Will Give You a Competitive Edge (Preferred Qualifications) 

• Masters or Doctorate degree in related field 

• Direct experience shipping customer-facing ADAS/AV features in production vehicles or similarly safety-critical domains.

• Strong understanding of human cognitive load, situational awareness, and the psychology of trust in automated driving systems and hands-free experiences.

• Experience launching products that require tight integration between vehicle hardware, sensors, HMI, and in-vehicle/companion software.

• Prior work with OTA-delivered features, including experimentation frameworks, feature gating, and staged rollouts across a fleet.

Hybrid: This role is categorized as hybrid. The successful candidate is expected to report to GMs office in Sunnyvale, CA or the office in Warren, MI as needed. 

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. 

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

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