Senior CRM Project Manager - Personalized promotions & Wallet (F/M/X) - Permanent
Veepee
·Jun 15, 2026
- Location
- Milan
- Workplace
- Hybrid
- Type
- Full-time
- Department
- Marketing
- Seniority
- Senior
- Experience
- 7+ years
- Education
- Bachelor
- Industry
- E-commerce
- Category
- Marketing
- Role type
- People Manager
- Environment
- Office
- Source
- Lever
Overview
As Senior CRM Project Manager for Personalized Promotions & Wallet, you'll drive Veepee's promotional strategy across six European markets (France, Benelux, Germany, Spain, Italy & Switzerland) and business scopes. Your dual mandate includes maximizing the ROI of promotional marketing budget covering all voucher and incentive mechanics, and leading the CRM workstream of the Wallet & Promotional Products project - Veepee's flagship 2026-2028 initiative to transform the 'Mes Promos' space into a personalized, gamified promotional wallet. You'll operate at the intersection of CRM strategy, product development and data, influencing without direct authority as the bridge between CRM team and stakeholders including Front/Growth, sourcing, and finance teams.
Description
As Senior CRM Project Manager for Personalized Promotions & Wallet reporting to the CRM Group Director, you will drive Veepee's promotional strategy across all six European markets (France, Benelux, Germany, Spain, Italy & Switzerland) and business scopes (Flash Sales, Brandsplace, Clearance, Media, Le Club).
You own two interconnected mandates :
1/ Maximise the ROI of promotional marketing budget — covering all voucher and incentive mechanics across the full customer lifecycle, whether funded by Veepee or by brand partners.
2/ Lead the CRM workstream of the Wallet & Promotional Products project — Veepee's flagship 2026–2028 initiative to transform the “Mes Promos” space into a personalized, gamified promotional wallet.
You operate at the intersection of CRM strategy, product development and data. You influence without direct authority, acting as the bridge between the CRM team and other main stakeholders (Front/Growth, sourcing, finance teams).
You are accountable for defining your OKRs, owning your roadmap and delivering measurable impact on promotional performance.
Skills
Languages
Remote Scope
About Veepee
Veepee is a pioneer of online flash sales since 2001 and key player in European e-commerce, collaborating with over 7,000 brands across fashion, home, wine, travel, and beauty sectors.
