Sales Manager - North

Sales Manager – Northern England 

Are you driven to deliver strong commercial results and help brands stand out in competitive markets?

Do you enjoy combining strategic thinking with hands-on customer engagement to unlock growth?

An established international materials business is seeking a Sales Manager to lead commercial activity across

Northern England. This is a senior, field-based role focused on developing relationships within the packaging

and conversion sectors, with full ownership of regional performance.

About the role

You will take responsibility for driving revenue and profitability across your territory, managing a portfolio of

existing customers while actively identifying and securing new opportunities. Working closely with internal

teams across technical, product, and customer support functions, you will ensure customer needs are met

and projects are delivered successfully.

The role involves regular travel throughout Northern England and requires a strong on-the-ground presence

with customers. While home working is supported, this is not a fully remote position. Occasional travel for

internal meetings within the UK or Europe may also be required.

This opportunity is ideal for a commercially minded professional who thrives on accountability, enjoys building

long-term partnerships, and can balance strategic account management with new business development.

Key responsibilities

• Deliver revenue and profitability targets within your region 
• Manage and grow relationships with existing customers 
• Identify and convert new business opportunities 
• Lead commercial negotiations and pricing discussions 
• Maintain clear account plans and sales pipelines 
• Accurately track activity and forecasts using CRM systems 
• Collaborate with internal teams to support customer projects 
• Manage commercial agreements and resolve account issues 
• Strengthen product penetration and expand customer spend 

About you

experience in B2B sales 

• Proven success in driving revenue and margin growth 
• Background in packaging, labels, print, or related sectors preferred 
• Strong commercial awareness and negotiation skills 
• Experience using CRM systems and structured sales processes 
• Ability to manage both existing accounts and new business 
• Confident communicator with a professional approach 
• Proficient in Excel and PowerPoint 
• Degree preferred, but not essential 

You’ll thrive in this role if you:

• Take ownership of your targets and results 
• Stay calm and solution-focused under pressure 
• Enjoy being customer-facing and commercially active 
• Value autonomy and responsibility in your work