- Location
- Centennial Tower, Singapore
- Workplace
- Onsite
- Type
- Full-time
- Department
- Data Analytics
- Seniority
- Entry
- Experience
- 1+ years
- Education
- Master
- Industry
- Hospitality
- Category
- Engineering
- Role type
- Individual Contributor
- Environment
- Office
- Source
- Workday
Overview
This role involves leveraging customer data and analytics to acquire, develop, and retain high-value customers more effectively. The Data Analyst will work with casino sales teams to optimize communication and coverage, develop behavioral segmentation for personalized campaigns, and enhance CRM capabilities. Key responsibilities include creating insightful reports and dashboards, designing data-driven A/B testing, and evaluating revenue impact of initiatives. Requires a degree in Business Analytics, Computer Science, Statistics or related field, 1-5 years of experience in business analytics, and proficiency in SQL, R, Python, or SAS. Experience with Tableau is preferred.
Description
WE TAKE YOU ABOVE BEYOND
Take your passion to the next level and work alongside other masters of their craft to build a fulfilling and rewarding career at Marina Bay Sands.
Job Responsibilities
The team is tasked with developing creative approaches to data sourcing, deriving new variables and factoring in qualitative insights to deliver high-impact business solutions.
Key areas of focus, include:
Leverage customer data and analytics to acquire, develop, and retain high-value customers more profitably and effectively
Work with the casino sales team to optimize structure, communication, and coverage
Develop a robust behavioral and needs-based segmentation to create more relevant, actionable, and personalized campaigns, offers, and engagements
Collaborate with the marketing technology team to enhance CRM and real-time rules capabilities
Overall
Drive data based decisions through creation of insightful reports and dashboard
Work closely with Operation and Marketing departments to:
1) Monitor the business and highlight trends and opportunities.
2) Translate modelling results into business strategy via data/dashboards with impactful visualization.
3) Design data-driven A/B testing.
4) Evaluate the revenue impact of the floor changes/new products/new initiatives.
Generate new ideas on how to improve processes for our team, or our stakeholders.
Work closely with Business Intelligence, data warehouse, IT and smart IR teams to implement analytical solutions.
Job Requirements
Education & Certification
Degree in Business Analytics, Computer Science, Applied Mathematics, Statistics or other analytical fields preferred.
Experience
Graduates with flair for numbers and interested in analytics are welcome.
1 to 2 years of practical experience in business analytics, customer analytics or marketing analytics preferred.
2 - 4 years of practical experience in business analytics, customer analytics or marketing analytics or Masters in any analytical field for Analyst.
Experience building and implementing predictive models and machine learning will be an added advantage.
Casino related experience is a bonus but not compulsory.
Minimum 3 - 5 years of practical experience in data analytics, business analytics or Masters in any analytical field.
Programming skills using analytical tools such as SQL, R, Python, Base SAS, SAS EG, is required.
Proficient in data visualization tools, such as Tableau preferred.
Other Prerequisites
Ability to process massive amounts of data and complete critical projects in a correct, accurate and timely manner.
Strong logical thinking, data analysis and problem-solving skills.
Excellent communication and presentation skills.
Passionate about data, customers, and building your career with Marina Bay Sands.
Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.
Skills
Languages
About Marina Bay Sands
Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore.
