Audience Engagement & Membership Manager

 

Title: Audience Engagement and Membership Manager

Schedule Format - Location: Hybrid - San Francisco

Pay Information: $89,156 - $111,445

Position Summary:    
The Audience & Membership Manager supports the growth, engagement, and retention of Snap Studios’ audience across audio, video, and digital platforms. This role is responsible for the day-to-day operations of Snap Judgment PLUS and Spooked PLUS, including subscriber onboarding, benefits delivery, renewals, and retention workflows, while helping drive membership acquisition and revenue.

The Manager contributes to Snap Studios’ expansion into YouTube and other emerging platforms by supporting content publishing, coordinating workflows, and implementing platform-specific strategies that bring audio storytelling into a video-first environment. They also help manage Snap’s digital presence across social media, email, and web, executing audience engagement strategies that reflect the voice and values of the shows.

Working closely with editorial, production, and creative teams, this role ensures audience and membership considerations are integrated into content planning and promotion. The Audience & Membership Manager is both detail-oriented and proactive, using data to inform decisions, improve performance, and support the execution of initiatives that deepen audience relationships and contribute to sustainable growth.
 

KQED envisions a public media organization with a culture that centers on human dignity, equity, and belonging. This will enable us to better serve and reflect the Bay Area through diverse and inclusive storytelling. 

We value the contributions of marginalized people in society — including Black, Indigenous, and all people of color,  people with disabilities, and LGBTQIA+ people — and we believe that these communities must be centered in the work we do, and we strongly encourage members of these communities to apply.

KQED Code of Ethics  https://www.kqed.org/about/code-ethics

The mission that drives us:

KQED provide citizens of Northern California with a community-supported alternative to commercial media.   We provide citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone and engage audiences to share their stories. We help students and teachers thrive in 21st-century classrooms, and take people of all ages on journeys of exploration- exposing them to new people, places and ideas.

This role will work hybrid between working in KQED's newly renovated headquarters and working remotely.

Essential Functions: 

• Lead day-to-day management of Snap Judgment PLUS and Spooked PLUS on Supercast, including subscriber onboarding, benefits delivery, renewals, and retention workflows 
• Develop and optimize audience conversion pathways that move listeners from casual fans to paying members 
• Own and track membership KPIs, including acquisition, churn, engagement, and revenue; provide clear, actionable reporting to leadership 
• Lead Snap Studios’ expansion onto YouTube and emerging video platforms, including strategy, execution, and performance tracking 
• Develop platform-specific strategies that translate audio storytelling into compelling video-first formats 
• Coordinate production and publishing workflows for video content across platforms 
• Own Snap Studios’ digital presence across Instagram, YouTube, Facebook, and other relevant platforms 
• Build and execute social media and audience engagement strategies aligned with the voice and values of Snap’s shows 
• Coordinate release and promotional workflows across public and subscriber feeds 
• Build and execute email, web, and content strategies that deepen audience relationships and drive membership growth 
• Write and oversee audience communications that are engaging, authentic, and aligned with brand voice 
• Partner with editorial leadership to integrate audience growth and membership value into show planning from inception 
• Identify and develop platform, distribution, and partnership opportunities that expand reach and support revenue growth
• Manage and track ad campaigns
• Perform other duties as assigned. 

Other Job Functions:

• Collaborate with the graphics/design team to develop high-performing visual content for digital and social platforms 
• Monitor trends across audio, video, and membership ecosystems and surface relevant opportunities to leadership 
• Test and pilot new platforms, tools, and audience engagement approaches 
• Contribute to cross-functional planning and strategic initiatives across Snap Studios 
• Support rapid execution of new ideas and experiments that drive audience and revenue growth 

Knowledge/Experience Required:

• Demonstrated experience in audience development, membership, subscription platforms, or digital media operations 
• Hands-on experience managing membership or subscription platforms, with a strong understanding of conversion and retention drivers 
• Operational knowledge of video platforms (especially YouTube), including publishing workflows and performance optimization 
• Strong writing skills, including both internal communications and audience-facing content 
• Experience using data and analytics to inform decisions and measure performance 
• Proven ability to build scalable systems and processes that sustain growth over time 
• Ability to work independently, manage multiple priorities, and execute without close supervision 
• Strong alignment with and enthusiasm for audio storytelling and audience engagement

Knowledge/Experience Desired:
•    Experience with platforms such as Supercast, Patreon, or similar membership tools 
•    Background in public radio, podcasting, or nonprofit media environments 
•    Familiarity with podcast distribution, platform partnerships, and content ecosystems 
•    Experience working cross-functionally with editorial, production, and creative teams 
•    Comfort using AI tools to support content creation, audience engagement, or operational efficiency

NOTE: This job description is not intended to be all-inclusive. Employees may be required to perform other related duties as necessary to meet the ongoing needs of this organization.

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