Senior Market Development Manager

National General is a part of The Allstate Corporation, which means we have the same innovative drive that keeps us a step ahead of our customers’ evolving needs. We offer home, auto and accident and health insurance, as well as other specialty niche insurance products, through a large network of independent insurance agents, as well as directly to consumers. 

Job Description

The Direct Sales Regional Marketing Manager Associate Manager is responsible for managing and directing a team of marketing team members, Marketing Development Managers, to develop and execute regional marketing strategies that drive sales and growth. This role oversees the Retail Sales regional marketing plans, has oversight for local marketing budgets, and tracks ROI of marketing spend. This position will have both a direct and dotted line matrix reporting structure that supports the entire Retail Sales footprint.

Key Responsibilities:

•Experience building and leading geographically diverse teams.

•Proven experience managing geographically dispersed teams across multiple regions.

•Oversees production of monthly marketing communications, shares best practices across regions

• Makes strategic recommendations to Regional leadership for marketing spend based on ROI data

• Tracks and reports on event results and continuously builds a list of events with the best ROI

• Manages key vendor relationships including but not limited to print and promo, gift cards, and business partners

• Manages the advertising/marketing spend to budget and provides oversight and reporting on funds allocation

• Completes routine sales and marketing reports, progress calls, and meetings with Regional leaders in support of marketing objectives and initiatives

• Performs daily administration and supervision of MDM's, including but not limited to helping drive results, executing regional marketing plans, and identifying growth opportunities

• Maintains accountability for MDM's performance, results, and ROI on marketing spend

• Works with MDM's to develop local marketing strategies and marketing tactics to support sales objectives throughout the year across the entire Retail Sales footprint

• Leads, motivates, and drives success through MDM's across Retail Sales

Education

• 4 year Bachelors Degree (Preferred)

Experience

• 5 or more years of experience (Preferred)

Supervisory Responsibilities

• This job has supervisory duties.

Education & Experience (in lieu)

• In lieu of the above education requirements, an equivalent combination of education and experience may be considered.

 

Skills

Employee Supervision, Leadership, Managing Sales Teams, Marketing, Sales

 

Compensation

Compensation offered for this role is 70,540.00 - 96,985.00 annually and is based on experience and qualifications.

 

 

Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger – a winning team making a meaningful impact.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

For jobs in San Francisco, please click “here” for information regarding the San Francisco Fair Chance Ordinance.

For jobs in Los Angeles, please click “here” for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.

To view the “EEO Know Your Rights” poster click “here”. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs.

To view the FMLA poster, click “here”. This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint.

It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.

National General Holdings Corp., a member of the Allstate family of companies, is headquartered in New York City. National General traces its roots to 1939, has a financial strength rating of A– (excellent) from A.M. Best, and provides personal and commercial automobile, homeowners, umbrella, recreational vehicle, motorcycle, supplemental health, and other niche insurance products. We are a specialty personal lines insurance holding company. Through our subsidiaries, we provide a variety of insurance products, including personal and commercial automobile, homeowners, umbrella, recreational vehicle, supplemental health, lender-placed and other niche insurance products.

Companies & Partners

Direct General Auto & Life, Personal Express Insurance, Century-National Insurance, ABC Insurance Agencies, NatGen Preferred, NatGen Premier, Seattle Specialty, National General Lender Services, ARS, RAC Insurance Partners, Mountain Valley Indemnity, New Jersey Skylands, Adirondack Insurance Exchange, VelaPoint, Quotit, HealthCompare, AHCP, NHIC, Healthcare Solutions Team, North Star Marketing, Euro Accident.

Benefits

National General Holdings Corp. is an Equal Opportunity (EO) employer – Veterans/Disabled and other protected categories. All qualified applicants will receive consideration for employment regardless of any characteristic protected by law. Candidates must possess authorization to work in the United States, as it is not our practice to sponsor individuals for work visas. In the event you need assistance or accommodation in completing your online application, please contact NGIC main office by phone at (336) 435-2000.

 

Allstate provides a comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse. Employees eligible to work from home also receive a monthly connectivity reimbursement to help offset internet costs.

 

When working from home, you must have a dedicated, private workspace free from distractions, along with appropriate desk and seating. Reliable internet is required, with minimum speeds of 50 MB download and 5 MB upload.