Role Summary

Media Lead, leads Beno's Media Department and owns the creative vision, visual identity, and end-to-end content production for the brand and its verticals — yachts, watersports, luxury cars, desert buggies, helicopters, private jets, fine dining, and lifestyle experiences. The role sets creative direction, translates marketing targets into content strategy and execution, and manages the full production pipeline from concept and shooting through editing, post-production, and delivery. It combines hands-on craft (videography, photography, and editing) with department leadership, cross-functional coordination, and resource management, ensuring a consistent, premium standard of output that reflects Beno's positioning as a leading luxury concierge business in the UAE.

Team

 

Manages: The Media Department, including videographers/camera operators, in-house and remote video editors, photographers, and producers, plus freelancers and external partners engaged for specific productions (e.g. studios, podcast partners, event crews).

Works closely with: Marketing and Social Media, Operations (yacht, watersports, and fleet teams), and external clients and collaborators. Within the operating model, Marketing defines targets, priorities, and content needs; Media defines creative direction, what is captured, and how it is executed; Production delivers to capacity; and Social Media supports based on platform insights.

Key Responsibilities

Creative Direction & Brand Identity

• Own and evolve Beno's creative vision and visual identity framework, ensuring a consistent, premium look and feel across all channels and verticals.
• Develop creative treatments, concepts, and content direction that translate business and marketing objectives into compelling visual storytelling.
• Approve content calendars from a creative and production standpoint and safeguard brand consistency across all deliverables.

Production Management & Coordination

• Plan and oversee the full production pipeline — pre-production, scheduling, shooting, post-production, and delivery — across simultaneous projects.
• Coordinate shoots with Operations and external partners, securing locations, assets, timelines, and logistics (a minimum lead time is required to schedule shoots properly).
• Prioritise and allocate resources across competing requests, balancing quality, capacity, and turnaround times.
• Manage production budgets and expenses, including equipment rentals, props (e.g. branded car plates), transport, and related invoicing and reimbursements.

Hands-On Production & Post-Production

• Direct and film shoots (videography), and capture photography as required.
• Edit and/or supervise editing of short-form reels, promotional videos, cinematic brand films, podcasts, and behind-the-scenes content, including YouTube long-form versions.
• Handle direction-heavy and human-driven content (interviews, voice-over, scripted pieces) that require senior creative involvement throughout.
• Oversee delivery in correct formats and specifications for each platform (e.g. web hero videos, TikTok, Instagram, YouTube).

Team Leadership & Operations

• Lead, supervise, and support the media team; manage workloads, priorities, and quality control.
• Track overtime and time-in-lieu, and coordinate team scheduling and time off with HR.
• Manage the department's tools and subscriptions (creative software and AI production tools), recommending renewals and additions.
• Own media data management — footage storage, project files, and the Beno archive — including access control and backup, and advocate for proper infrastructure (e.g. NAS).
• Support hiring for the department by defining role requirements and drafting job descriptions (e.g. editors, photographers).

Cross-Functional & Stakeholder Coordination

• Align with Marketing and Social Media on content needs while maintaining clear ownership of creative execution to avoid overlap.
• Act as the media point of contact for external collaborations and clients (e.g. brand partnerships, podcasts, rallies, and events).
• Report to management on department status, capacity, constraints, and delivery timelines, and propose realistic operating models.

Key Deliverables (Illustrative)

• Short-form reels, asset videos, and promotional edits across all Beno verticals.
• Cinematic evergreen brand and category hero films.
• Recurring formats such as the Beno Team Series and behind-the-scenes content.
• Event and campaign content (e.g. supercar rallies) — BTS reels, recap reels, and photography.
• Podcast production and cut-downs, and partner/client-commissioned content.
• Website and homepage hero visuals delivered to platform specifications.

Skills & Qualifications

• Proven experience in creative direction and content production, ideally in luxury, lifestyle, hospitality, or premium brand environments.
• Strong hands-on skills in videography, video editing, and photography, with command of professional editing software and modern AI-assisted production tools.
• Ability to lead a lean team and manage multiple productions simultaneously under shifting priorities and constraints.
• Strong storytelling, aesthetic judgement, and attention to brand consistency and detail.
• Solid production planning, budgeting, and coordination skills, with clear and structured communication across teams and external partners.
• Organised approach to media asset and data management.