Sr Manager, Consumer Insights

Job Description

As the Senior Manager, Consumer Insights you will have the opportunity to directly impact and influence the future strategic direction of iconic and energetic brands. In this role, you will help develop and implement the strategy on brands influencing key decisions across the base marketing and strategy arm of the business, from consumer targeting and brand strategy/positioning to renovation and near-in innovation decisions (i.e., LTOs), to communication evaluation (and more). 

 

The Role – Key Skills:

• Strategic: Be a key strategic business partner to Marketing team and a transformational leader. Present advanced understanding of the consumer, research methodologies/techniques, standard processes and experience to drive the business forward

• Strong Business Competence -Understands how to diagnose and level up critical business issues/business metrics/knowledge gaps with an eye for translating these into landing the right ‘business questions’ to solve on the consumer front

• Influential: Influence at all levels of organization (above & below) and work seamlessly with cross-functional teams

• Impactful: Influence so-what’s" by making actionable recommendations rooted in deep understanding of marketing, business and consumer

• An Owner: Ownership mentality, think and act like a start-up, and build out a function against a blank slate without buying pre-packaged solutions or methodologies. 

• Flexible: Be flexible and creative to adjust to changing priorities and business challenges.  Deal with ambiguity, while showing strong drive for results and project leadership skills; Highly adaptable, thrives in an environment of change

• Strong Communicator: Showcase strong interpersonal skills through distilled clean/concise insights that drive storytelling behaviors though the organization

• An Owner: Ability to handle many workstreams, opposing priorities and distill a plan that can be implemented for the team

• Analytical: Ability to see through data and recognize patterns to advise brand actions

• Collaborator: Team player, works well in a fast-paced entrepreneurial environment

• Coach & People Leader: Share knowledge and develop an impactful team

• Curiosity & Action: High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results

• Influence: Ability to influence at senior levels and drive focus and impact

 

Key responsibilities

• Lead key strategic consumer centric initiatives tied to business goals, such as Market Landscape, Consumer Targeting & Positioning, Innovation, Renovation and Communication Evaluation, & Brand Health assessments.

• Develop and lead holistic, comprehensive research plans for both existing products and new products from scoping, ideation, concept development, screening, optimization, product guidance, confirmatory testing and post-launch analysis, packaging graphics and structure, advertising testing and etc.

• Lead yearly strategic grounding analyses for supporting categories in preparation for situational assessment and the brand planning cycle.

• Create risk-based learning plans, challenging status quo while working collaboratively with the cross-functional team.

• Shape each brand’s annual marketing plans, including strategy, creative development and optimization

• Influence product quality and value engineering initiatives by delivering critical consumer insights that help identify and define action standards/decision criteria

• Help develop and influence research Best Practices for the organization

• Working with research vendors to provide best-in-class research approaches for agility, speed and breakthrough insights.

• Requires working in high levels of ambiguity, creating strategic direction for growth.

 

Qualifications

• Strong experience in strategic insights/consumer insights roles, preferably at a CPG manufacturer or a combination of CPG and vendor/agency side experience showcasing increasing responsibilities and scope.

• Proficient in various market research techniques, including both qualitative and quantitative methods.

• Thrives in agile ways of working and has a track record of collaboration with cross-functional partners like Marketing, R&D, Supply Chain, Sensory, Finance and more.

• Experience working with both primary and secondary data sources

• Solid understanding of syndicated research tools (e.g. Nielsen, Circana, Mintel, etc).

• Proven track record to distill insights and drive impact into an organization – bringing the consumer to forefront.

• High level of tolerance for working in ambiguity, managing change and leading change management.

• Excels at storytelling in creative and impactful ways - excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite).

• Demonstrates proficiency in various market research techniques—both qualitative and quantitative.

 

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$120,800.00 - $151,000.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [email protected] for assistance.