Sales & Brand Ambassador

Description

Job Title: Sales & Brand Ambassador

Reports To:  Hospitality & Wholesale Director

Supervises: -

Overtime Status: Exempt

Location: 2910 Limestone Way, Paso Robles, CA 93446 

Remote/Hybrid Status: Hybrid

Standard Hours: Traditional business hours Monday - Friday, with evening & weekend event availability as required

FT/PT: Full Time

Salary Range: $71,000 - 76,000 annually

Last Updated: October, 2026

Job Summary

This role is responsible for growing ONX Wines’ presence across restaurants, retail accounts, direct-to-consumer channels, and off-site events. The person in this position will represent ONX wherever consumers and trade partners enjoy wine—at restaurants and wine shops, in club members’ homes, and through tastings, events, and other community-facing opportunities.

Key responsibilities include opening new accounts, increasing sales with existing partners, acquiring and retaining direct-to-consumer customers, and delivering memorable brand experiences that introduce new audiences to ONX Wines. This is a relationship-driven sales role suited to someone who is passionate about exceptional wine, authentic hospitality, and sharing the ONX story.

Wholesale & Distribution Sales

• Prospect, develop, sell and manage new trade accounts throughout California, including restaurants, wine shops, specialty retailers, hotels, resorts, and other targeted partners.
• Travel occasionally to out-of-state markets to support distributor activity, attend trade events, and sell ONX Wines alongside U.S. distribution partners.
• Generate new business through phone and email outreach, in-person visits, tastings, networking, and other sales activities.
• Present the ONX portfolio to buyers and decision-makers, communicating the winery’s story, vineyard practices, wines, and key selling points.
• Schedule and lead buyer tastings, in-store tastings, sales presentations, and other account-focused experiences.
• Meet wholesale objectives for sales, placements, new accounts, and growth within existing accounts.
• Build lasting relationships with buyers and serve as a reliable, responsive point of contact for active accounts.
• Conduct regular account visits to monitor placements, support sell-through, provide staff education, and identify additional sales opportunities.
• Support trade-facing activations, including staff training, wine dinners, instore tastings, and partner programs.
• Coordinate with distributors and internal team members on orders, inventory, pricing, samples, account needs, and follow-up.
• Maintain accurate, organized records of prospects, accounts, sales activity, placements, and next steps in the company’s CRM or sales systems.

Direct-to-Consumer Sales & Outreach

• Build relationships with wine club members and customers through proactive, personalized outreach that drives incremental sales and long-term loyalty.
• Promote, schedule, and host in-home tastings and private wine experiences for club members, high-value customers, and their guests.
• Create referral opportunities by encouraging club members to introduce friends, colleagues, and prospective customers to ONX Wines through private events and tastings.
• Follow up with tasting guests to encourage wine purchases, club membership, and visits to the winery, vineyard, or vineyard-stay experiences.
• Document customer preferences, interactions, sales opportunities, and follow-up activity in the winery’s CRM and direct-to-consumer systems.

Brand Representation

• Represent ONX Wines at off-site trade tastings, consumer events, wine dinners, festivals, and partner activations.
• Pour and present wines with confidence, professionalism, and a strong knowledge of the ONX brand and portfolio.
• Capture qualified customer and trade leads, maintain timely follow-up, and convert interactions into sales or future visits.
• Serve as a knowledgeable and engaging ambassador for both ONX Wines and the broader winery experience.

Requirements

Required Experience, Education & Skills

• Two or more years of experience in selling wine to trade accounts, hospitality, restaurants, luxury retail, events, wine, or another customer-facing sales environment preferred.
• Demonstrated ability to build relationships, generate sales, and deliver excellent customer service.
• Confidence prospecting and conducting cold outreach by phone, email, networking, and in-person visits.
• Experience managing existing customer or business relationships and identifying opportunities to increase sales.
• Strong presentation and communication skills, including the ability to lead wine tastings, sales meetings, and small-group experiences.
• Ability to work independently while managing a pipeline of prospects, appointments, follow-ups, and active accounts.
• Availability to work occasional evenings and weekends for tastings, wine dinners, festivals, and other off-site events.
• Working knowledge of wine is preferred; genuine enthusiasm and willingness to develop deep knowledge of ONX Wines and Paso Robles wine is required.
• Must possess valid California driver's license and maintain a clean driving record that meets company automobile insurance standards, and ability to travel locally for account visits, tastings, and events. 
• Basic proficiency with CRM, POS, email, spreadsheets, and other sales or customer-management tools.

Travel & Physical Requirements

• This role is based on-site at ONX Wines (Paso Robles) with regular travel within the Northern and Southern California market + periodic travel to other states for market work, trade events and pouring opportunities. 
• Mileage and meal expenses will be reimbursed during business travel
• Requires the ability to stand and walk for extended periods and lift up to 40 lbs (standard wine case weight).
• Work comfortably in both indoor and outdoor environments across varying weather conditions. 
• Continual operation of office equipment (computers, phones) required.  
• Proficient  vision and hearing are necessary to monitor staff and event activity, and communicate effectively. 

Additional Details

This job description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks, and duties of the jobholder might differ from those outlined in the job description and other duties, as assigned, might be part of the job. 

About ONX Wines

At ONX Wines & Vineyards, our aim is to create a portfolio of wines we think are among the best in the world, and in doing so, respectfully represent the soils, varieties, people, and histories that made them. Our tight-knit Paso Robles winery approaches each day together around a shared belief: First and foremost, we love great wine. Great isn’t an accident — it’s the handiwork of design. It’s the result of a multitude of meticulous choices, each one respecting the highest standard. Those high standards begin with respect for natural resources. As a certified California Sustainable Vineyard, we’re committed to a sustainable relationship with nature and believe in leaving things better than we found them. Complex wines create simple pleasures. They connect people to the agricultural foundations we respect, our day-to-day interactions with the natural world, and the oh-so-sublime joy of a well-crafted, surprising wine. Rocks and dirt. Vines and grapes. Effort and art. What will happen?