Senior Coordinator – Agent Communication, Engagement, and Events

About the company

Global University Systems (GUS) is an international education group that empowers students to transform their lives through education. We believe education drives careers, lives, and society forward, enabling a brighter future for all. Our network of 30 institutions offers the broadest range of industry-relevant skills through inclusive, accessible, and digital-first learning. We currently educate around 122,000 students on campuses worldwide and have 20M+ unique subscribers to our courses. Our global ecosystem powers accessible digital learning and academic achievement.

Position Summary

The Senior Coordinator – Agent Communication, Engagement, and Events is responsible for planning, coordinating, and executing marketing campaigns, agent engagement initiatives, webinars, events, and operational activities that support student recruitment across AUA, GBC, and other assigned GUS institutions.

Working closely with Business Development, Marketing, Operations, Salesforce, Design teams, and external vendors, the role ensures the successful delivery of recruitment campaigns, promotional materials, partner communications, reporting, and operational projects. The position plays a key role in strengthening brand awareness, supporting agent engagement, and driving both offshore and onshore recruitment initiatives.

Key Responsibilities

• Plan, coordinate, and execute marketing campaigns to support recruitment and brand awareness initiatives across assigned institutions.

• Create and manage Salesforce marketing campaigns, campaign administration, and lead uploads in collaboration with Business Development teams.

• Develop marketing content and copy for emails, webinars, events, WhatsApp communications, promotional materials, landing pages, and other recruitment initiatives.

• Coordinate artwork requests through Jira, manage stakeholder feedback, and ensure timely approval and delivery of creative assets.

• Organise and coordinate webinars, recruitment events, roadshows, and partner engagement activities, including promotional communications, registrations, logistics, and post-event reporting.

• Manage agent communications and engagement initiatives to strengthen relationships with recruitment partners and support recruitment objectives.

• Prepare, analyse, and distribute operational, recruitment, campaign, admissions, and agent performance reports using Salesforce, Power BI, Excel, and other reporting tools.

• Coordinate printing requests, branded merchandise, supplier quotations, vendor communications, approvals, and delivery of marketing collateral.

• Maintain campaign planners, project trackers, and operational documentation to ensure marketing activities are delivered on schedule.

• Work collaboratively with Business Development, Marketing, Operations, Salesforce, and Design teams to coordinate projects and ensure timely completion of deliverables.

• Monitor project timelines, follow up on outstanding actions, and provide regular updates to stakeholders.

• Support operational processes, continuous improvement initiatives, and cross-functional projects that enhance marketing effectiveness and recruitment operations.

• Ensure all marketing activities, communications, and campaigns comply with brand guidelines and organisational standards.

• Manage multiple projects simultaneously while maintaining a high level of accuracy, quality, and attention to detail.

• Perform other marketing, operational, and project coordination duties as assigned.

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, Events Management, or a related field.

• Minimum 3–5 years of experience in marketing, communications, project coordination, recruitment operations, or a similar role.

• Experience in higher education, international student recruitment, or a global organisation is preferred.

• Experience working with Salesforce CRM, Jira, Microsoft Office, Power BI, SharePoint, and virtual event platforms is highly desirable.

Candidates will be required to complete an Excel skills assessment during the interview.

Knowledge, Skills & Competencies

• Strong project management and organisational skills.

• Excellent written and verbal communication with strong copywriting ability.

• Experience coordinating integrated marketing campaigns and events.

• Strong stakeholder management and relationship-building skills.

• Excellent analytical and reporting capabilities.

• Ability to manage multiple priorities and work effectively under tight deadlines.

• High attention to detail with strong problem-solving skills.

• Ability to work independently and collaboratively within a cross-functional, international environment.

Key Performance Indicators

• Timely delivery of marketing campaigns, webinars, events, and operational projects.

• Accuracy and effectiveness of campaign administration, reporting, and communications.

• Stakeholder satisfaction and timely completion of assigned projects.

• Quality and consistency of marketing materials and brand communications.

• Contribution to agent engagement, brand awareness, and recruitment outcomes.

Other information