- Location
- SF - 2 Folsom, United States of America
- Workplace
- Remote
- Type
- Full-time
- Department
- Marketing
- Seniority
- Director
- Education
- Bachelor
- Source
- Workday
Description
About the Role
The Director of Multimedia is responsible for the global technology, production, broadcast, engineering, and operational capabilities that power the company's multimedia experiences and digital media infrastructure. This leader oversees the multimedia technology ecosystem supporting corporate offices, executive environments, studios, event spaces, broadcast environments, digital signage, and enterprise events — combining live production, broadcast/streaming distribution, post-production/editing, engineering, digital media infrastructure, and operations into a single, unified capability.This role does not own creative strategy. Creative, Brand, and Communications teams define the vision, message, and audience experience; the Director of Multimedia provides the technology, technical production expertise, infrastructure, and operational discipline required to bring that vision to life reliably, at scale, and globally.
What You'll Do
The Director will lead the Multimedia Production, Engineering & Operations function and build a scalable operating model to support enterprise requirements globally. Core responsibilities span four interlocking domains:
Production & Technical Execution
Own the technical execution of high-profile productions: executive town halls, leadership meetings, conferences/summits, brand events, broadcasts, and hybrid experiences
Translate creative concepts and business requirements into technical production plans, including run-of-show development, show/shot calling, technical direction, crew planning, and rehearsals
Direct audio/video engineering, multi-camera production, switching, graphics/playback integration, lighting, LED/projection, and remote/hybrid production
Establish a disciplined production methodology: rundowns, cue structures, escalation procedures, redundancy, and contingency planning for every major production
Broadcast, Streaming & Post-Production
Own broadcast distribution architecture and standards, including encoding, signal routing, and delivery to internal and external audiences
Own enterprise streaming platform strategy — live streaming, on-demand distribution, CDN performance, and access/rights controls across global audiences
Own the post-production/editing pipeline for final multimedia deliverables: ingest, editing, versioning, approvals, graphics/motion graphics finishing, and output formatting for multiple platforms (web, signage, social, broadcast)
Establish standards for archival and re-use of finished content, ensuring edited assets are properly stored, tagged, and retrievable
Engineering & Infrastructure
Own the engineering strategy and technical standards for production studios, control rooms, executive presentation spaces, auditoriums, conference/collaboration environments, digital signage, video walls, streaming platforms, editing/post-production systems, and production networks
Establish reference architectures for audio, video, broadcast, streaming, AV-over-IP, networking, and control systems, built for reliability, scalability, interoperability, security, and lifecycle management
Partner with IT, cybersecurity, infrastructure, and facilities teams to align multimedia technology with broader enterprise technology standards
Operations & Digital Asset Maintenance
Own day-to-day operational health of the multimedia ecosystem, shifting the organization from reactive support to proactive engineering and preventive maintenance
Establish global standards for monitoring, incident/problem management, root-cause analysis, firmware/configuration management, spare equipment strategy, backup/disaster recovery, asset inventory, and technology refresh cycles
Oversee technical operation of digital and multimedia assets — partnering with content owners so raw and edited content is reliably distributed, displayed, stored, retrieved, and maintained across enterprise platforms
Who You Are
Additional Duties
Build strong cross-functional partnerships across Creative, Brand and Communications, and business leaders to ensure multimedia experiences deliver to expected outcomes
Lead, coach, and develop a high-performing team while fostering a culture of accountability, collaboration, innovation, and continuous learning.
Serve as a hands-on leader who balances strategic direction with active contribution to multimedia projects, while coaching, mentoring, and developing a high-performing team to deliver exceptional creative outcomes
Manage strategic vendor relationships with manufacturers, integrators, production companies, streaming/CDN providers, and MSPs; set global vendor performance standards
Own operating and capital budget planning for multimedia technology, studios, broadcast infrastructure, streaming platforms, editing systems, and event production technology; Identify cost avoidance opportunities: vendor consolidation, standardization, utilization improvement
Establish and report on a performance framework: platform availability, production success rate, MTTR, preventive maintenance completion, equipment failure rates, cost per production, editing/post-production turnaround time, vendor SLA performance, stakeholder satisfaction
Evaluate emerging technologies (IP-based production, cloud/remote production, cloud editing workflows, AI-assisted editing, virtual production) for enterprise applicability
Requirements
12+ years of progressive experience in multimedia technology, live event production, broadcast engineering, AV engineering, or related disciplines
7+ years of leadership experience managing multidisciplinary technical production, engineering, broadcast, or AV/multimedia teams
Proven experience leading complex, high-profile live productions, executive events, and broadcasts, including run-of-show development, show calling, and technical direction
Strong engineering knowledge of professional audio, video, broadcast, camera, switching, routing, lighting, LED, streaming, encoding, recording, and AV-over-IP technologies
Hands-on or leadership-level experience with post-production/editing workflows: NLE platforms, media management, motion graphics finishing, and multi-format output
Experience establishing preventive maintenance, monitoring, incident management, and technology lifecycle programs
Experience managing digital asset infrastructure: media storage, backup/disaster recovery, retrieval systems, archival standards for finished content
Experience managing vendor ecosystems, including integrators, production companies, streaming/CDN providers, rental partners, and freelance/stage labor
Demonstrated budget management experience across operating and capital technology spend
Strong track record and experience leading and building high performing global teams ensuring successful delivery of individual and team goals with employee growth
Ability to translate creative concepts and business objectives into technically executable production solutions without owning the creative vision
Able to communicate technical and operational concepts clearly to senior, non-technical stakeholders, tailoring the level of detail to the audience and supporting informed decision-making.
Working knowledge of platforms/manufacturers such as Ross Video, Blackmagic Design, Q-SYS, Crestron, Dante, NDI, Riedel, Adobe (Premiere/After Effects), Microsoft Teams, and Zoom
Bachelor's degree in a related technical field, or equivalent professional experience
Ability to travel and support evening/weekend productions as business needs require
