Your mission

You build the visual world of FAQ YOU. You develop a distinctive, flexible, and globally scalable design system, ensuring that FAQ YOU is instantly recognizable across social media, campaigns, product, partnerships, and brand experiences.

REPORTS TO: VP Brand & Community
SCOPE: Global
LEADS: Designers, Motion Designers, Video Editors, Creative Studios, and Working Students

About F/A/Q Health & FAQ YOU

F/A/Q Health is building the Adoption Infrastructure for the next generation of patients. FAQ YOU connects health with culture, community, and action, evolving into a global health brand and people's everyday health companion.

We think globally, execute locally, and combine creative excellence with measurable impact. We take ownership of outcomes - not just deliverables.

Core Accountability

You own the visual quality, consistency, and continuous evolution of the FAQ YOU brand.

What Success Looks Like

• FAQ YOU has a distinctive and instantly recognizable visual identity.
• Campaigns and always-on content clearly belong to the same brand.
• Local markets can move quickly without diluting the brand.
• Templates and systems increase speed without limiting creativity.
• External productions consistently meet our creative quality standards.

Key Responsibilities

Art Direction

• Develop and continuously evolve the visual brand world.
• Lead the art direction for campaigns, social media, out-of-home (OOH), events, and partnerships.
• Define imagery, typography, layout principles, and motion language.
• Provide creative leadership for key productions.
• Ensure a strong and consistent visual point of view across all touchpoints.

Design System

• Build and maintain global Figma libraries.
• Develop modular templates for markets and content formats.
• Define scalable systems for social, campaign, and motion design.
• Support local teams in adapting global assets.
• Ensure consistency, efficiency, and scalability across all visual outputs.

Creative Production

• Design priority assets where needed.
• Lead and coordinate designers, motion designers, video editors, and external creative studios.
• Review and approve externally produced creative work.
• Build efficient creative production workflows.
• Partner closely with Content and Marketing teams throughout execution.

DAM & Asset Standards

• Define asset management, file organization, and version control standards.
• Ensure clean, high-quality master assets.
• Maintain standards for assets, formats, and templates.
• Collaborate with Marketing on usage rights and partner-provided assets.

Decision Rights

You own decisions on:

• Visual standards and the design system
• Art direction and creative execution
• Final visual approval of key assets
• Selection of creative partners within the agreed framework
• Continuous evolution of the visual brand

You are not responsible for:

• Global brand positioning
• Editorial content strategy
• Campaign project management
• Commercial partnership negotiations
• Day-to-day publishing

How We Measure Success

• Visual consistency and brand recognition
• Quality of campaigns and always-on content
• Speed of asset production
• Adoption and quality of the design system
• Reduction of manual, ad hoc creative production
• Quality of external creative partners
• Internal satisfaction with studio support and creative output

What You Bring

• At least five years of experience in Art Direction, Brand Design or a Creative Studio environment.
• A strong portfolio showcasing social, campaign, and brand design.
• Advanced expertise in Figma and design systems.
• Solid understanding of motion design, video, and digital creative.
• Experience leading external creatives, agencies, and production partners.
• Strong visual judgment and cultural awareness.
• The ability to create outstanding design while building scalable systems.
• Fluent English; German is a plus.

OUR EXPECTATIONS

We're not looking for someone who simply manages deliverables. We're looking for someone who takes ownership - making clear decisions, delivering exceptional quality, executing reliably, and helping build FAQ YOU into a global health brand and the world's leading Adoption Platform.