Brand Experience Lead - Japan

Your Opportunity at ARC’TERYX:

With brand passion, enthusiasm, and energy, as the Brand Experience Lead you will plan and execute global and local brand events, elevating the brand experience for the brand community, including internal teams, the trade, and our consumers. You will be responsible for events including but not limited to: ARC’TERYX Academies, Japan Consumer partner events, and staff brand experience events. This role is based in Tokyo office. Candidates must be eligible to work in Japan.

 

Meet Your Future Team:

The Community and Experiences Team leads a strategy and process that supports our regions in creating long-term commitments to the community via local partners, ambassadors, athletes, and organizations that surround our stores and places of practice. The team also supports key drivers to increase brand affinity, loyalty, retail sales, traffic, and revenue. 

If you were in the Brand Experience Lead now, here are some of the core activities you would be doing:

• Leading cross functional internal and external teams, and work with the Community and Experiences team to ensure execution of events meets the brand vision and strategy, and that events are on budget, on time, and on brand
• Supporting in development, evolution and execution of Brand Experience Strategy in relation to the Academies Program
• Working with associated cross functional internal and external teams on required contracts, payments, and invoicing with vendors and suppliers
• Managing event budgets and monthly reporting, ensuring documentation meets Arc’teryx and Amer Sports requirements
• Managing and leading the sponsorship strategy within the Japan Academies
• Leading and executing venue selection, install/tear-down, and onsite event management
• Coordinating registration customer service needs associated to Japan academies
• Overseeing event staff and internal and external suppliers, conflict resolute as necessary ensuring smooth day-to-day event operations
• Collaborating with internal departments (Marketing, PR, social media, Creative, B2C, Commercial B2B, Product teams) and external suppliers to plan and execute functional requirements for each event
• Managing regulatory compliance and ensuring permits are secured where required
• Leading and coordinating event debrief sessions, gather feedback, and produce event recaps for internal sharing to continually elevate Arc’teryx event experiences, and develop key objectives for evolving events
• Overseeing extended event responsibilities, including leading planning activities, tours, and special events; coordinating travel and accommodation, customs arrangements, ground and air transportation, product needs, and program support as required
• Researching and staying on top of current trends in event planning and execution tactics by attending relevant seminars, conferences, competitor events, etc. and by maintaining membership in industry-related associations
• Managing and coordinating industry events sponsors and activations associated; including contract negotiation and development, and all deliverables associated to those contracts

 

Here are some of the things you could be working on in the future:

• Leading and coordinating the Arc’teryx Academy strategy for Japan with cross functional partners.
• Support Brand Experience Manager with Japan expansion strategy through the events/experience's lens.